| Riding on Tom Online's leading wireless value-added
service (VAS) platform, TOMusic Plus is a brand new way to enjoy songs
and music for the young and trendy group of music lovers, without
compromising intellectual property. With this, not only will users
be able to enjoy music more freely, but through this new way of 'transmitting'
music, a new business model across the industries including Internet,
mobile telecommunications, and music media will emerge with TOMusic
Plus at the forefront of this value chain innovation, said an official
release. Tom Online expects the new service will increase its user
base resulting in higher profits for the company.
Through this partnership, TOMusic Plus will allow users to vote
for their favorite songs or singers directly from their mobile phone
on the China Music Billboard hosted by Beijing Music Radio. Tom
Online and Beijing Music Radio believe that through this cooperation,
the China Music Billboard will further strengthen its leading position
in China's music industry, broaden music lover's participation on
the billboard, and allow users to interactively participate in the
polling process, resulting in the dawn of a new mobile digital entertainment
era, the release added.
Commenting on this launch, Tom Online executive director and chief
executive officer Wang Leilei stated, "Love for music comes
naturally to young people. More and more youngsters are after a
more interactive and fresh entertainment experience. TOMusic Plus
perfectly satisfies this requirement."
Reflecting on the potential of this evolving industry, Wang stated,
"TOMusic Plus is not only a new form of entertainment evolved
under the mobile Internet age, but also an illustration of the bright
future for China's digital entertainment industry, based on the
wireless VAS platform. Tom Online is determined to be the leader
and pioneer in this industry!"
Beijing Music Radio general manager Shao Jun said, "It has
become a trend to integrate the entertainment and Internet industries
as their target audiences are becoming the same. Beijing Music Radio
has been cooperating with Tom Online in terms of online content
services since 2001. Now that we are in closer partnership we are
empowered to build a new era in China."
A series of roadshows will be organised throughout China from 13
May to the end of June aiming to introduce TOMusic Plus services
to millions of users across the country, setting the mobile digital
entertainment trend in China.
|
