China's Tom Online, Beijing Music Radio enter strategic alliance

MUMBAI: With the coming of the digital entertainment tide, Tom Online Inc., a leading mobile Internet company in China today launched TOMusic Plus, in partnership with Beijing Music Radio which is the flagship music media in China.

The partnership between the two is set to manifest itself through traditional themed products like music releases and entertainment news but formatted in cutting-edge technology, leveraging on Tom Online's wireless value-added service platform to create a new mobile digital entertainment brand.


Riding on Tom Online's leading wireless value-added service (VAS) platform, TOMusic Plus is a brand new way to enjoy songs and music for the young and trendy group of music lovers, without compromising intellectual property. With this, not only will users be able to enjoy music more freely, but through this new way of 'transmitting' music, a new business model across the industries including Internet, mobile telecommunications, and music media will emerge with TOMusic Plus at the forefront of this value chain innovation, said an official release. Tom Online expects the new service will increase its user base resulting in higher profits for the company.

Through this partnership, TOMusic Plus will allow users to vote for their favorite songs or singers directly from their mobile phone on the China Music Billboard hosted by Beijing Music Radio. Tom Online and Beijing Music Radio believe that through this cooperation, the China Music Billboard will further strengthen its leading position in China's music industry, broaden music lover's participation on the billboard, and allow users to interactively participate in the polling process, resulting in the dawn of a new mobile digital entertainment era, the release added.

Commenting on this launch, Tom Online executive director and chief executive officer Wang Leilei stated, "Love for music comes naturally to young people. More and more youngsters are after a more interactive and fresh entertainment experience. TOMusic Plus perfectly satisfies this requirement."

Reflecting on the potential of this evolving industry, Wang stated, "TOMusic Plus is not only a new form of entertainment evolved under the mobile Internet age, but also an illustration of the bright future for China's digital entertainment industry, based on the wireless VAS platform. Tom Online is determined to be the leader and pioneer in this industry!"

Beijing Music Radio general manager Shao Jun said, "It has become a trend to integrate the entertainment and Internet industries as their target audiences are becoming the same. Beijing Music Radio has been cooperating with Tom Online in terms of online content services since 2001. Now that we are in closer partnership we are empowered to build a new era in China."

A series of roadshows will be organised throughout China from 13 May to the end of June aiming to introduce TOMusic Plus services to millions of users across the country, setting the mobile digital entertainment trend in China.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories