8 March 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 2












Top Story






Nimbus Sport's in-stadia hoardings all sold out
Six sponsors sign on for Indo-Pak series - Airtel, Idea, Central Bank of India, Manikchand, Baba and... a political party.

Monica Tata quits Star; Yash Khanna to head client
It has been a week of hectic happenings on the ad sales front at Star India.

Beckham unveils personal logo
David Beckham officially unveiled his new personal logo at the adidas global headquarters in Herzogenaurach, Germany, and extended his contract with the world's leading football brand until 2008.

DoubleClick survey shows diminishing impact of TV in purchase decisions
DoubleClick which provides marketing tools for advertisers, direct marketers and web publishers has announced the results of its second annual Touchpoints Survey at the company's Insight 2004 Annual Conference
DoubleClick, Nielsen//NetRatings' online advertising report

AAAI to hold seminar 'The Block' later this month
The Advertising Agencies Association of India (AAAI) has announced that they will hold a 10-session 30-hour experience, The Block The Triple A Creative Workshop.

Grey Mumbai bags Emirates account
Grey Worldwide Mumbai office has won the advertising account of Emirates Airlines. The development was confirmed by Grey’s chief operating officer Ashutosh Khanna.

.TV Ratings
Top 10 Programmes (15 February 2004 to 21February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 February 2004 to 21February 2004)
Star Plus
Sun TV
Sony


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Food takes away 52% of Indian consumers' spendings: Study
Marketers now latch on to Women's Day
Could this be the end of Martha's brand?
Women power: hotels court lady guests
Source: The Economic Times
 
DD refuses free airtime to political parties
Source: Business Standard
 
Abby 2004 Countdown: I expect McCann to do well: Prasoon Joshi
Lok Sabha Elections 2004: A big media opportunity
Source: www.agencyfaqs.com
 
P&G Bets Big On Sachets To Ramp Up Market Share
More Froth As Detergent Giants Cross Swords
Hughes Networks Through Golf
Rocking For A Cause
Source: The Financial Express
   
Hatsun's `low fat' ad boosts milk sales
`Royal Enfield has an iconic status'
Relaxation of RBI norms brings new advertisers to large foreign channels
Source: The Hindu Business Line
International News
Earthlink Parts Ways With Leo Burnett
Tyson Names Arnold to Succeed DDB
Source: Adweek
   
Galyan's Changes Name To Build Brand
Grey Goose (Bar) Tends To Business
Source: Brand Week
 
Tyson Foods Names Arnold Agency Of Record
Crispin Loses Another Slice Of Ikea
Zenith Optimedia Gets $20 Million Ferrero Media Account
  Source: Ad Age
   
Burger King opts for Office politics
Source : Media Guardian (UK)
 
Why more advertisers should surf the tide of internet’s success
Major Five Live promo launched
  Source: Media Week (UK)
   
The problem with internet advertising is the adFigures show paper's debt to free advertising

Source: Scotsman
 
Advertising is a must, but in which medium?
Source: Holland Sentinel
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