Nimbus Sport's in-stadia hoardings all sold out for Indo-Pak series

MUMBAI: Even as D-Day for the start of the historic tour of Pakistan by the Indian cricket team draws nearer, one of the players hoping to make a killing out of the series has completed it's bookings.



Nimbus Sport (a division of Nimbus Communications Ltd), which had won the marketing rights for the unrestricted 60 per cent quota of in stadia advertising of the forthcoming series, has signed on six sponsors.

Sunil Manocha, senior V-P, Nimbus, confirmed to that the six sponsors who had taken up in-stadia hoardings were Airtel and Idea (both cell phone services), Central Bank of India, Manikchand and Baba (both chewing tobacco brands), and, get this, a political party that shall remain unnamed.

Nimbus Sport paid $ 1,287,000 for the rights and had stated at the time it announced the deal that it expected to garner revenues in the region of $ 3 million from the contract.

Manocha, while not commenting on how much Nimbus had raked in from the deal, said: "We've achieved the target we set for ourselves."

Nimbus Sport has also secured the telephony rights for the series (for India only) for which it paid $ 102,000.

The rights for the remaining 40 per cent of in stadia advertising is reserved for companies incorporated in Pakistan or products marketed in Pakistan by companies incorporated in Pakistan. These rights are with Sam Balsara’s Madison Outdoor Media Services (Moms). $383,800 is what Moms paid for the rights.

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