| The logo design was inspired by Beckham's trademark
free kicks, and will appear on specifically designed collections that
will be revealed later this year. Coupled with the contract extension,
it builds an even deeper relationship between the world's number one
football brand and arguably the most famous footballer in the world,
Adidas and David Beckham.
"This logo represents the merging together of two of the most
powerful brands in world sport. It's an exciting new venture for
both the Adidas brand and David Beckham and we are looking forward
to using it across our business for many years to come. David's
passion and commitment make him one of the fiercest competitors
and most exciting players in the game today. He's the perfect fit
for our brand," Adidas-Salomon AG chairman and CEO Herbert
Hainer, said in a statement.
"The logo is totally me and something that people can relate
to," David Beckham said. "The image of me taking a free
kick is world renowned and instantly recognizable. I am proud to
have worked with Adidas to develop it."
"We wanted to capture the unique nature of a Beckham free
kick," according to Eric Vellozzi, the Adidas designer responsible
for developing the logo. "A David Beckham free kick is one
of the most recognizable images in world sport,even before he kicks
the ball, due to the angle of his body upon impact.
Couple that with the significant curve that this action puts on
the flight
path of the ball and you have something truly original. This new
logo is designed to signify just that and be instantly recognizable
as an
Adidas/David Beckham logo for years to come."
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