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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Monica Tata quits Star; Yash Khanna to head client relations
 
Indiantelevision.com Team
(5 March 2004 9:00 pm)
 
MUMBAI: It has been a week of hectic happenings on the ad sales front at Star India.

If the week began with the elevation of senior V-P Kevin Vaz to ad sales head for the entire Star network (news first broken by indiantelevision.com), it ended with two developments, one which went according to plan and one which didn't.

 
 

The resignation this morning of Monica Tata, senior V-P ad sales (Star World, Star Movies, Channel [V], National Geographic and The History Channel), was not in the corporate restructure script that had been worked out by Star India COO Sameer Nair.

What was in the script was the shifting of senior V-P Yash Khanna from corporate communications to head of client relations. Khanna's will be an expanded responsibility to what was being managed by Ravi Kumar (formerly V-P heading Ambience D'Arcy's Delhi office), who joined Star in July 2003 as senior V-P heading client services.

Kumar, meanwhile, has been shifted to corporate affairs and reports to the recently appointed executive vice-president corporate affairs and communications Nitin Atroley.

As for Monica Tata, if all had gone according to plan, she would have been shifted to head of sales for the soon to be launched Tata-Star DTH venture, informed sources tell indiantelevision.com. Tata, whose birthday it was today, made the announcement of her departure at a lunch she hosted for her team, sources say.

Tata is reportedly joining Turner International India as national sales head in the vacancy left after Soumitra Saha, vice president of advertising and sales, was promoted to V-P regional entertainment, advertising and sales, Turner Entertainment Networks Asia Pacific.

When asked for a response about the day's developments, a Turner India spokesperson said, "We cannot confirm at this moment her (Tata's) joining the organisation."

Turner India manages ad sales for Cartoon Network, CNN and Pogo, as well as the English channels in the Zee Group - Zee MGM, Zee English and Trendz.


Also Read:
Kevin Vaz takes charge as ad sales head of Star network

Ernst & Young's Nitin Atroley to oversee corporate affairs at Star

Star appoints sales controller, client services head

Turner International's Soumitra Saha moves to Asia

 

 
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