PR industry opportunity in saturated TV ad market
The public relations (PR) industry in India is growing rapidly. In fact it can take advantage of a saturated television advertising market. However, for this to happen PR will have to promote itself more heavily as being more cost effective.

PROMAX&BDA to study consumers' viewing choices
PROMAX&BDA has commissioned media and entertainment research and consulting firm Frank N. Magid Associates to conduct a research study for the benefit of marketing and promotions executives in attendance at the 49th annual PROMAX&BDA conference.

Ray Jacobs to receive PROMAX hall of fame award
Ray Jacobs, the founder of Ray Jacobs creative services California and managing director creative strategies for Media Options Inc. New York, will be inducted into PROMAX&BDA hall of fame. It was announced yesterday by PROMAX&BDA CEO Jim Chabin.

UTV's Hungama TV unveils its logo
UTV's to be launched channel for kids Hungama TV unveiled its brand identity today. Scheduled to be launched in August - September 2004, the 24-hour channel's new orange-yellow-green logo is designed so as to "symbolise freshness, joy and vibrancy".

Celeb show heralds Zee afternoon band revamp
Zee TV is revamping its afternoon band with the launch of a weekly celebrity couple chat show called 'Hum Aur Tum'.

TV Ratings
Top 10 Programmes (23 May 2004 to 29 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (23 May 2004 to 29 May 2004)
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com