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MUMBAI: PROMAX&BDA has commissioned media and entertainment
research and consulting firm Frank N. Magid Associates to conduct
a research study for the benefit of marketing and promotions executives
in attendance at the 49th annual PROMAX&BDA conference.
The study will cover the methodology behind consumers making their
viewing choice as well as what influences those selections. Results
from the study will be presented during the PROMAX&BDA Conference,
to be held at the New York Hilton and Towers in Manhattan, 23 June
to 26 June.
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