|
The release informs that the intent of Hungama TV is to create
a space owned completely by kids. The multi colour logo, says the
release, capsulate exacting the same with its joyful colour scheme
and an eye catching visual appeal. The H of the Hungama TV logo
is in a human form moving in freestyle, just like kids conveying
the key brand attributes of youth, vigor, zest and enthusiasm, adds
the release.
Says Hungama TV COO Purnendu Bose, "Like all our efforts,
so far, our focus has been kids - even in logo development. The
only inspiration or source where it comes from is the kid's mind.
In many ways, logos are like faces--they speak, subtly conveying
information about the brand just as faces can tell us about the
people. Just like children the logo has a refreshing and appealing
kids personality."
"The colour palette is a fusion of contemporary shades including
a bright orange conveying happiness, warmth, and olive green communicating
harmony, prosperity, and efficiency. Lastly, bright yellow- a colour
capable of charming god capturing the energy, verve, and cheerfulness
of Indian kids," offered Bose about the the colours used for
the logo.
"Children like to doodle anything that is close to their hearts,
therefore in our attempt to create this bond of closeness, this
little "h" actually provides itself as a ready target
for doodling. Going forward this little "h" has a packed
schedule in the coming months because he is expected to do a lot
of crazy things come August and he's surely going to endear children
and adults alike," he added.
|
