3 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 64













Media, Advertising & Marketing Watch










India TV campaign stresses difference in outlook
Another news channel has entered the already cluttered Indian news channels' arena - Rajat Sharma's India TV. The channel's confident and go-getting tagline "Desh Badalna Hai To Channel Badlo" splashed over hoardings, throws an in your face challenge to all the others in the fray.

BBC Broadcast conceives new campaign for SCI FI
Riding high on the success of shows like Tripping the Rift, Scare Tactics and Mad, Mad House, the US general entertainment channel SCI FI is now launching an on-air branding campaign across the US, conceptualised by BBC Broadcast, the BBC's commercial creative agency.

Contract seemed suitable fit for HSBC: WPP's Li
Stephen Li the regional director of WPP Group’s Team HSBC Asia-Pacific, has confirmed that MindShare and Contract Advertising will handle media and creative respectively, for India.

Yahoo, Naukri.com join hands for Yahoo! India careers
Yahoo! India and naukri.com have entered into a strategic alliance to re-launch Yahoo! India Careers.

'Quality and Standards' central theme of PR 'summit'
Nike to set up India subsidiary

TV Ratings
Top 10 Programmes (16 May 2004 to 22 May 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16 May 2004 to 22 May 2004)
Star Plus
Sun TV
Sony
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Advertising by AC cos may heat up this year
Enterprise Nexus to handle Inorbit Mall's media buying
Compact Disk floats media marketing arm
`Price fall spurs sale of consumer goods'
Dalda cross-country promo
Samsung range of `IT essential' products
Hero Honda renews technical pact with Honda
CTVs to see bright future after a bleak past
Source: The Hindu Business Line
 
Consumer durables poised for further growth: FICCI
Source:Hindustan Times
 
The security policy
The business of newscasting
RAPA Awards
Godrej bucks the trend
Source:Catalyst
 
Now, Amitabh Bachchan says ‘Give Me Red’
STAR World gets popular among kids
IPAN’s Gagan Chhabra wins Atticus Certificate of Merit
With HSBC moving to Contract, where does ABN AMRO go?
Source:Agency faqs
TV ads are increasingly drawing blanks
US ad industry fights food marketing curbs
Subtract the ads: Guys, you may be firing blanks
eHarmony launches $10-mn ad campaign
Desi firms root for foreign models
Fleet Graphics: cheap yet effective
WPP Group gets HSBC account
Lux Intl's low on lather, will be phased out
ITC smells profits in incense stick biz
Bawdy copy
Source: The Economic Times
   
Cold Facts: Fridges Need Maximum Sales Promos, Air-conditioners Least
Godfrey Philips Plans Rs 600-cr Investment
SAB Television To Handle News Channel’s Ad Sales, Distribution
Price War Over, FMCG Prices May Be Nearing Stabilisation
Source:Financial Express
 
Honda renews Hero alliance
Godfrey set to export own brands
Source:Business Standrad
International News
Starcom Chicago Wins Oracle Account
Source: Ad Age
 
AFC May Sell Church's Chicken Chain
7 Up Putting 'Plus' In Lineup
Source: Brand Week
   
Advertising hits new Bahrain high
Source : Gulf News
 
FSA gets tough on advertising
  Source:www.thisislondon.com
 
China : TV advertising continuing to flourish
  Source:www.thisislondon.com
 
Oracle Selects Starcom for Media
Nielsen to Run LPM and Diaries in Tandem
Foster's Turns to Ogilvy After Split With W+K
  Source : Ad Week
   
Email Report Shows Relatively Steady Delivery, Open and Click Rates
Source : Media Post
 
Ad group: obesity not our fault
  Source:CNN Money
   
'Ass-vertising' Yet Another New Ad Format
Source: AD Rants
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