Tarun Deo, President PRCAI and MD Text 100 said, "The Summit will focus on the real life issues facing the public relations industry through two significant themes 'Bringing Global Standards to India' and Secondly 'Enhancing PR value within the communication mix".

With an approximate of 150 registrations from professionals across public relations firms, corporate communication managers, brand managers, senior management individuals as well as the media, this forum definitely seems promising in terms of its sheer size.

"There will also be a presentation of the actions and initiatives taken by the association on implementing definite steps on Quality and Standards in India for the Industry", says Tarun Deo, President, PRCAI.

The Heads of all member firms accompanied by their regional Heads will also be attending an exclusive workshop on 'Radiating Leadership' which will be conducted by Matthukutty M Monippally, Professor, Communications Area, Indian Institute of Management, Ahmedabad.

With the forum's main objectives being is stimulation and promotion of the public relations industryone hopes that the event will actually deliver all that it set itself to do.

The PRCAI, mooted by a group of seven leading public relations firms, is a pioneering body that represents the over Rs. 1 billion industry, which employs about 8,000 professionals today.