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The Hong Kong-based Li, who has worked on the HSBC account for
more than five years, is expected to visit India in mid-July.
Speaking to Indiantelevision.com from Taipei, where he is on an
official trip, Li said, “The arrangement is that WPP Group
resources will be put across the region for HSBC account. The media
component will be handled by MindShare whereas Contract Advertising
will work on advertising.”
On the decision to opt for Contract in India from the WPP Group
agencies, Li said, “Contract seemed to the best fit for the
account.” On the work, which predominantly has been seen in
print media in India, Li added, “Well, its too early to comment
on what level of work is expected to be done (on local and regional
basis). At this point of time, we are still working very closely
with client and our headquarters in London. But it is expected to
be a comprehensive television and print campaign.”
The WPP Group overcame the challenge from Omnicom Group and Interpublic
Group (Lowe was handling the account in Asia Pacific region).
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