29 June 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 82















Media, Advertising & Marketing Watch










Max goes max with Champions Trophy
Just how strong a pull cricket is in India can be gauged by this piece of news. The Champions Trophy in England is still over two months away but already Max has sold out the sponsorship slots.

DD goes outdoors for publicity blitz
Even as pressure increases to make changes in DD News, the organisation goes in for a change --- self-funded promo blitz.

Vivek Sengupta new Star India CorpComm head
Rupert Murdoch's Indian company, Star India Pvt. Ltd, today announced the appointment of Vivek Sengupta as senior vice-president, corporate affairs.

Eight awards: Channel [V]'s Promax&BDA haul
Channel [V] has bagged eight awards at the Promax & BDA'04 awards held in New York on 24 June.[V] is the first Indian music channel to win eight awards at the awards function.

Noshe bags Greenways account
Dentsu takes 30 per cent stake in World Sport Group
Mcdonald's creates campaign for Athens Olympics

TV Ratings
Top 10 Programmes (13 June 2004 to 19 June 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 June 2004 to 19 June 2004)
Star Plus
Sun TV
Sony
Source: www.indiantelevision.com

Today's Newsbreakers.......India
TV networks unbundle channels to sell airtime
Carat India plans to acquire media cos
Emami to rejig brand portfolio
Source:Hindu Business Line
   
Olympic ads focus less on Games, more on brands
Source: Sify
 
Agencies vie for Reliance Infoad account
Source: Business Standard
 
The heat's on Michael Moore
Beckham to endorse new Gillette product
Source: The Times of India
 
Carat on the prowl, plans acquisitions in India
Parivaar Awards click for STAR
Hum Tum: Coming soon on TV sets near you
Source: Agency Faqs
Olympic games offer macro marketing opportunities
Common branding of NE food products on anvil
TBWA's PlayStation ad wins top award at Cannes
More room for adspend in hospitality industry
For some it was all work and no beach at Cannes
Isdell sees little punch in Coke's paanch
Au revoir, will be back with a bang
Saatchi bags bronze, but India needs Midas touch
Godrej, Dabur restructure to stay in the game
Beckham likely to lose Vodafone contract
When brand B'wood meets brand IIM
FMCG top brass take the exit door
Source: Economic Times
 
Portland, Aaren In Expansion Mode
Source:Financial Express
 
Govt to allow ads on select sites, subways
Source: Hindustan Times
International News
McCann Wins Viagra
Eyes on Publicis, OMC as Meyer Weighs Grey Sale
WPP Sees Revenue Boost
  Source : Ad Week
   
Mccann-Erickson Wins $100 Million Viagra Ad Account
Miller Fires Latest Volley In Beer Battle

Bob Garfield's Ad Review
Top Cannes winner celebrates wrong values
Source: Ad Age
   
Zenith's 2% 'Dilution' Evokes Bates' Landmark 5% Solution
TV Industry Looks Past Channel-Surfing, Embraces IPGs, PR To Reach Viewers
  Source: Media Post
   
Saatchi brothers in line for £9m float profit
  Source:Media Guardian
Denny's TV Spots Star Company Employees
Mitsubishi Fills Executive Ad Position
Pontiac Races Ahead With Milka Duno
  Source: Brand Week
   
ESPN, ABC Cable Nets Merge Affiliate Sales
  Source : Media Week (US)
   
Economist unveils latest spin-off title
WPP board confident for 2003
  Source : Media Week (UK)
   
HONG KONG: Oriental profits from advertising surge
  Source: Asia Media
   
Concept Media, 360 Degrees win Dubai Municipality bus advertising tender
  Source: AME Info
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