8 awards: Channel [V]'s Promax & BDA haul

MUMBAI: Channel [V] has bagged eight awards at the Promax & BDA'04 awards held in New York on 24 June.

[V] is the first Indian music channel to win eight awards at the awards function.



The channel has won accolades in a variety of categories including art direction, image promos, sound design, and on-air sales promotion.

According to a [V] release, the most talked about promos like T Catch Phrases -Interstitial, Soap ID, Creative Bug ID, Mohan and Sharda (Popstars 2 promo), Rai University, Solid Climax and the My Type TV id have been awarded.

"Our promos team has done India proud, first they got 17 nominations and now eight awards! It really feels great to have won in the face of stiff international competition, " Channel [V] head honcho Amar K Deb was quoted in the statement as saying.

While the Promax awards are awarded to promotion and marketing professionals working in today's electronic media, the BDA design awards are the accolades for outstanding design contributions in the broadcast media industries.

The awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives, says the release.

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