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| 30 January 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 76 |
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Media, Advertising & Marketing Watch |  
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Coke ties up with Musicmatch in mktng venture Coca-Cola is seeking to fizz up its brands with a partnership that taps the popularity of online music. The Cola major has teamed up with online music company Musicmatch Inc. on 28 January to promote its Sprite brand. The alliance comes at a time when digital music sales are exploding all over the world and companies are recognising consumers' desire for choice and control over their music. |
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Kinetic bags Ficci award for empowering physically challenged Motorcycle major Kinetic Engineering has received The Federation of Indian Chambers of Commerce & Industry (Ficci) award for empowerment of the physically challenged. |
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Adidas India to rev up the running shoe segment with Supernova Addidas wants to make running a newer experience. The Indian arm of German sports goods maker Adidas has launched Supernova running shoes brand. |
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RAM awards Radio City numero uno status in Mumbai AC Nielsen ORG Marg's wave six of the Radio Audience Measurement in Mumbai favours Radio City once again. |
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Peta & Yana say no to fish; promote vegetarianism People for the Ethical Treatment of Animals (Peta) has roped in Czech-born supermodel Yana Gupta in its campaign to urge people to stop consuming fish. |
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Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||||||||
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