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Adidas India to rev up the running shoe segment with Supernova
 
Indiantelevision.com Team
(29 January 2004 6:30 pm)
 
MUMBAI: Addidas wants to make running a newer experience. The Indian arm of German sports goods maker Adidas has launched Supernova running shoes brand. Tom-tommed as the shoe that handles impact best, the new launch is a part Adidas' Spring 2004 range of footwear.
 
 

After being appreciated by 500,000 runners around the globe in the last two years and being picked as the Editor's Choice for the magazine Runner's World, the running shoe brand is finally in India.

According to the company release, Supernova is considered to be the best choice that any committed runner can make as it addresses the basic concern of impact management while running. It is a lightweight and comfortable cushioning shoe and has the distinctive adidas stripes integrated in the shoe for a secured fit.

Designed for runners who want to go far and fast guarantees comfort and durability, the Supernova range is available at all adidas outlets throughout India, through exclusive adidas stores as well as select retailers. The range is priced at Rs 4,999 and above.

 
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