Television

RAM awards Radio City numero uno status in Mumbai

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MUMBAI: AC Nielsen ORG Marg's wave six of the Radio Audience Measurement in Mumbai favours Radio City once again. 



While the fifth wave report too had placed Radio City way above rivals in the listenership stakes, the sixth wave report also gives Radio City numero uno status in Mumbai for the period 7 October to 1 December 2003. According to the report, Radio City 91 FM has recorded highest top of mind awareness as well as listenership among all the FM radio stations in Mumbai.

 

The overall top-of-mind awareness of Radio City was recorded at 35 per cent followed by Radio Mirchi at 21 per cent.



Radio City 91 FM rules in listenership with the highest cumulative listenership from six am to midnight and across all genders, SEC groups and age groups 12 to 44. The overall listenership of Radio City 91 FM was recorded at 2.4 million against Radio Mirchi at 2.1 million.



Radio City COO Sumantra Dutta says, "The sixth Wave Report further establishes that Radio City 91 FM is the highest listened to radio station. Our differentiated strategy of playing hit Hindi music coupled with the launch of innovative programming initiatives has helped it retain the most preferred radio station status."



The report also indicates that total radio listenership of radio in Mumbai has grown to 5.27 million with an average time spent listening of 147 minutes.

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