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| Sizzling
model Yana Gupta dolled up as a mermaid in the new as for Peta |
Submerged in crystal-clear water, surrounded by a school of exotic
fish and wearing an alluring mermaid costume created by renowned
designer Ashley Rebello, Gupta appears in a new ad for Peta, urging
people to leave the fish in the sea where they belong and go vegetarian.
The ad, which carries the tagline, "Try to Relate to Who Is
on Your Plate," explains, "Fish Are Friends, Not Food,"
and is shot by ace photographer Jatin Kampani.
"There are so many delicious and nutritious vegetarian options
to choose from these days - in every part of the world - that there’s
no need to kill fish or any other animal for food," says Gupta,
who is vegetarian and avoids dairy products. "A vegetarian
diet is good for your health, the animals, the environment and your
taste buds," she adds.
Peta, along with Gupta, is hoping to spread awareness among people
that fish, like any other living being, feel pain and suffer, and
those who are caught for food are often impaled, thrown, crushed
and mutilated - all while still alive - then left to die slow and
painful deaths by suffocation. Billions of fish suffer at human
hands every year and Peta is doing its bit to put a stop to it.
"The verdict is in, and fish-eaters should own up to it. Fish,
by the billions, suffer when they are killed for food," says
Peta chief functionary Anuradha Sawhney. "Traditional Indian
meatless dishes are favourites around the world. We can enjoy a
delicious diet devoid of disease-causing fat and cholesterol and
the animal suffering associated with eating fish and other animals."
"It is unthinkable that fish do not have pain receptors; they
need them in order to survive," writes Melbourne University's
Professor Frank Hird. Dr Donald Broom professor of animal welfare
at Cambridge University adds, "Anatomically, physiologically
and biologically, the pain system in fish is virtually the same
as in birds and mammals."
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