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| 21 January 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 60 |
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AdEx India Analysis |  
 
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| Ads
peaked during India-Australia test series Cell phone service, paint ads dominated during the the recent India-Australia test series on Star Sports: AdEx India. |
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| Media, Advertising & Marketing Watch | ||
| Innovative
diaries & calendars mark the new year at channels Just like every other New Year, it rained diaries, calendars and planners this New Year too. One thing that most broadcasters are aiming for, through their innovative and attractive New Year paraphernalia is brand recall. |
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Pepsi ropes in pop stars galore for new TV commercial While drinks giant Coca-Cola kicked off a new advertising campaign that features celebrities like Penelope Cruz and Courtney Cox on 8 January; rival company Pepsi has gone ahead and roped in four top pop stars to feature together in their new commercial. |
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| TV
Ratings TAM Top 10 Programmes (04 - 10 January 2004) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different Channels (04 - 10 Jan 2004) Star Plus Sony Entertainment Sun TV Star Sports ESPN Gemini TV |
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Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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