Pepsi ropes in pop stars galore for new TV commercial

MUMBAI: While drinks giant Coca-Cola kicked off a new advertising campaign that features celebrities like Penelope Cruz and Courtney Cox on 8 January; rival company Pepsi has gone ahead and roped in four top pop stars to feature together in their new commercial.

Pop divas Beyonce, Britney Spears and Pink along with Spanish hunk Enrique Iglesias will appear together in the multi-million dollar TV ad to promote its new 'Dare for More' campaign.

 

 

Pop diva Britney Spears dolled up for new Pepsi ad

In the new TVC (television commercial) which is directed by Tarsem Singh; Spears, Beyonce and Pink will be dressed up as Roman gladiators while Iglesias will play an evil Roman Emperor. According to a report in The Irish Examiner, the ad featuring the fab four has been filmed in Rome and will hit television screens in February.

Spears, who has been quoted in The Age, said, "Every year Pepsi has come up with new and exciting ways to entertain music fans around the world. With this year's line-up of talent they can expect the best yet."

Singer Beyonce

In another media report Beyonce said, "I really love Pink's voice and Britney always has the best performances. It's great to be in the presence of such great artists and entertainers and I've been having the time of my life."

Pop Star Pink in the gladiator attirre for the Pepsi ad

Pink who has never featured in any commercials prior to this is pretty much upbeat about the new ad and said, "I've never been in a commercial before so just that in itself was pretty exciting to me. I always thought I would never take a can and sip it and go "aaah" but I'm doing it now so it's pretty funny."

Pepsi's last major TVC starred soccer star David Beckham and his Manchester United team-mates. In the past Pepsi has had biggies like Robbie Williams, Madonna, Gareth Gates and Michael Jackson in its commercials. In India, star icons like Amitabh Bachchan, Shahrukh Khan, Saif Ali Khan, Fardeen Khan, Preity Zinta, Kareena Kapoor and last but not the least, the Indian cricket team can be seen in commercials promoting the brand.

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