It is clear from the above graph that the second test match played at Adelaide saw the highest commercial time bought. This match was eventually won by India. The second test saw an increase of almost 9 per cent in advertising duration from the first test at Brisbane. But, this could also be attributed to the fact that the first test was marred by many rain-interruptions.

The next question would be, which were the categories that were strong during the series? Let's look at the following graph.

Cellular phone service, paints and soft drink aerated were the principal contributors. Two wheelers and courier services too were not left far behind. Interestingly out of nearly 40 categories, which were active during this series the top five accounted for nearly half the advertisement duration in seconds.

Hutch, Coca Cola and DHL were the top brands in this series. Other dominant ones were TVS Victor, Mayur Suitings, Airtel and Asian Paints.

The most likely question that would arise is that whether there was a clutter of brands in these categories or just one or two brands dominated. The following table makes this clear.

The table shows us that, advertising for most of the top categories was fully dominated by one single advertiser. In the cellular phone services and paints category though, there was more than one advertiser. Cellular services featured Hutch and Airtel. Paints had as many as three advertisers- Asian Paints, Nerolac and Berger.

This concludes our analysis on the three day test series. We shall come out with similar analysis on forthcoming cricket series.