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| 20 January 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 70 |
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Media, Advertising & Marketing Watch |    
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| Sahara's
Malini Iyer rides high on promotional hype Sahara's latest big hope, Malini Iyer, is being heralded by the network with hype that comes close, or perhaps matches the hoopla that surrounded Karishma - The Miracles of Destiny eight months ago. |
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Delhi firm offers headhunting 'specialist' to media set ups Delhi based Sunil Kumar has set up a headhunting service for media organisations in India. The service, called Media Network of India, will cater to senior level placements in print, broadcast and advertising. |
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Channel [V] offers popular Hindi songs ringtones via SMS To stay ahead in the war of the music channels, Channel [V] is out with an innovative concept - The Right Bottom - which allows one to download music ringtones from the channel. |
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Headlines Ten Sports gets its press drive going on Indo-Pak series It is shaping up to be the cricket series of the year and could be even bigger than last year's World Cup. The schedule of India's face off with Pakistan on the cricket grounds in March may not have been finalised, but Ten Sports has initiated the publicity campaign around the event. |
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| Source: www.indiantelevision.com |
| Today's Newsbreakers.......India | ||
| Hyundai
to rework Sonata strategy BPOs are flavour of the season at ISB Jet Air enhances N-E operations Cell phones: Now, you'll know that they know Source: The Economic Times Everest
wins creative duties of Rs 20-crore LG Care account |
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Mudra,
Percept to handle creatives of Pantaloon Retail Tatas unveil Indicab for tour operators Top photographers roped in as Fuji brand endorsers HLL's `fun filled' way of luring customers Source: The Hindu Business Line Faber Heatkraft Plans Rs 2-crore Initiative When Wal-Mart Met ITC Source: The Financial Express Govt to increase spend on ads ‘Companies don’t invest in understanding what customers really want’ Source: Business Standard |
| International News | ||
| GAP Names Marketing Exec For Flagship Brand Kimberly-Clark Announces Major Reorganization Study Faults White House Anti-Drug Ads Mcdonald's Parts Ways With Kobe Bryant Two Top Marketing Execs Leave Snapple Ghirardelli Parts With Ad Agency Suissa Miller Source: AdAge Jeremy Cuts E-Music Store TV Spot Source: www.avnonline.com Net '03 New Business: Publicis Dominates Holding Companies, MindShare Leads Media Shops Source: www.mediapost.com TV Ads to Highlight Literacy Campaign Source: news.scotsman.com |
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Ad Rejections by CBS Raise Policy Questions Source: www.nytimes.com Govt denies public set for advertising blitz Source: www.abc.net.au On Advertising: Anti-U.S. ads break taboo over politics Source: www.iht.com Unicast to debut online TV commercials Source: Reuters Television networks gearing up for presidential campaign Source: www.sfgate.com Starbucks Advertising Spoof Uses Vietnam Imagery Source: www.adrants.com |
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