Delhi firm offers headhunting 'specialist' to media set ups

MUMBAI: Delhi based Sunil Kumar has set up a headhunting service for media organisations in India. The service, called Media Network of India, will cater to senior level placements in print, broadcast and advertising.


The service will also cover related areas such as corporate affairs, public relations, market research, direct marketing, event management, sales promotion, Internet, film production, music and publishing, says an official release.

It also aims to place professionals in other countries, especially in South East Asia and the Middle East.

Explaining the need for a specialist service, Kumar says, "With media becoming an increasingly important sector in the Indian economy and with more and more foreign media companies and investment institutions investing in this sector in India, the entire recruitment process needs to become much more organised and professional. This would help raise overall standards of corporate governance and individual and organisational accountability."

"In my 18 years of experience in India and abroad, I've seen how difficult it is for media setups to find the right people, at the right time, for the right kind of money and vice-versa," he adds.

According to the company release, Media Network has put together a comprehensive database of all top level executives employed with media organisations across India. To supplement the existing pool of talent, the Network will identify professionals in other fields and motivate them to join the media industry.

"For example, an analyst in an investment banking firm may make a great business editor of a newspaper or a television news channel. Or, there could be an outstanding Head of Advertising Sales hidden in a hospitality person. I have made such recruitments in the past, so I know", says Kumar.

Sunil Kumar was till recently a consultant with the BBC World Service, Friday Corporation. He started his career with advertising in 1984 and later worked for Radio 1, Radio Mid-Day and Zee News.

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