| The service will also cover related areas such as
corporate affairs, public relations, market research, direct marketing,
event management, sales promotion, Internet, film production, music
and publishing, says an official release.
It also aims to place professionals in other countries, especially
in South East Asia and the Middle East.
Explaining the need for a specialist service, Kumar says, "With
media becoming an increasingly important sector in the Indian economy
and with more and more foreign media companies and investment institutions
investing in this sector in India, the entire recruitment process
needs to become much more organised and professional. This would
help raise overall standards of corporate governance and individual
and organisational accountability."
"In my 18 years of experience in India and abroad, I've seen
how difficult it is for media setups to find the right people, at
the right time, for the right kind of money and vice-versa,"
he adds.
According to the company release, Media Network has put together
a comprehensive database of all top level executives employed with
media organisations across India. To supplement the existing pool
of talent, the Network will identify professionals in other fields
and motivate them to join the media industry.
"For example, an analyst in an investment banking firm may
make a great business editor of a newspaper or a television news
channel. Or, there could be an outstanding Head of Advertising Sales
hidden in a hospitality person. I have made such recruitments in
the past, so I know", says Kumar.
Sunil Kumar was till recently a consultant with the BBC World Service,
Friday Corporation. He started his career with advertising in 1984
and later worked for Radio 1, Radio Mid-Day and Zee News.
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