19 January 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 69












AdEx India Analysis









Films top grossers on entertainment channels
Movies attract significant commercial time on entertainment channels - FMCGs dominate: AdEx India analysis.
Media, Advertising & Marketing Watch
Captains of retail to converge in conclave in Feb
It is coming at a time when the money system is well lubricated with easy liquidity and a renewed consumerism wave is fuelling retail trade like never before.
Pehla declares first draw of year long raffle promo
Pehla (Premium Asian Entertainment) has declared the first draw of their year-long raffle promotional campaign - 'Mere Sapne Sach Kara De'.
TNS Media predicts healthy growth for US ad industry
The US advertising market is in fine fettle, thank you. And it is going to get even better this year. At least that's the prediction of TNS Media Intelligence/CMR.

William Hsu is CNN Asia Pacific's ad sales VP

William Hsu has expanded his responsibilities within CNN and been appointed its ad sales VP for the Asia Pacific region.
Headlines
'India leads Asia in CGI animation'
Mike Young sees 50% annual growth for Indian animation over next few years; launching $25 million movie with Crest.

NDTV India claims No. 2 news channel status
TAM data for key adult male 25+ demo shows only Aaj Tak ahead in cumulative reach, channel share.
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Rani to get bigger role for Bata's ladies range
Hollywood to help Bollywood in moviemaking
Dabur to buy Egyptian hair oil brand Touch
Mobike makers rock Auto Expo
Arvind to relaunch Ruf n Tuf jeans
Source: The Economic Times

Videocon focus in on Pakistan CTV mart
Why making movies makes sense
Hutch launches new card refill service

Footwear’s fast- moving star
Source: Business Standard

Rs 100-cr poll blitzkrieg on cards
Lepakshi plans makeover in image, product profile
How Eveready energised its supply chain
Now, auto component cos get design savvy
Source: The Hindu Business Line

BBC Worldwide Launches E-learning Gateway
Source: The Financial Express

US sentiment brightens, factories rev up as recovery digs in
Source: The Hindustan Times
International News
Verizon Puts $826 Million Account Into Review
Super Bowl A Touchdown For Erectile Dysfunction Drugs
Gillette Thwarted In Energizer Suit
BBDO New York Lays Off 20
Source: MediaGuardian.co.uk

Advertisers pull out all stops for Super Bowl
Source: www.sfgate.com

On Advertising: Anti-U.S. ads break taboo over politics
Source: www.iht.com

Google Developing Ad Service for E-Mail -Sources
Source: www.maconareaonline.com

PlayStation 2 Plays Super Bowl XXXVIII
Source: Brandweek
Verizon Wireless Creative Goes Into Play
Soldano Joins MindShare
Source: Adweek

Govt denies public set for advertising blitz
Source: www.abc.net.au

Cell Phone Boob Ad May be Banned
Source: www.adrants.com

Even soaps can't clean up as the power shifts to TV advertisers
Source: news.independent.co.uk

Israeli advertising market shrank 6% in 2003
Source: new.globes.co.il

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