|
TN/CMR has predicted that advertising spending will grow by 7.8
per cent in 2004 to $138.4 billion. This is a much sharper rise
as compared to the growth in 2003 which was a much leaner 6.7 per
cent, clearly indicating that the US economy is on an upward curve
and is recovering from the 9/11 and its aftermath hangover.
TNS Media Intelligence/CMR president, CEO Steven J. Fredericks
was quoted in a company release saying, "We anticipate expenditures
on the upcoming US elections and summer Olympic Games to strengthen
the ad market significantly in 2004. Additionally, as the economy
improves, all leading categories of media will see improvement in
advertising spending, with Spanish language television, the Internet,
and Spot TV showing the strongest year over year gains."
TNS Media Intelligence/CMR has predicted that the ad market will
get even more peppy in the second half of the year with the Olympics
and the elections resulting in purse strings being loosened.
Growth Estimates
| Period |
Percentage
growth |
| First
Half 2004 |
6.8 |
| 1st
Quarter 2004 |
6.5 |
| 2nd
Quarter 2004 |
7.1 |
| Second
Half 2004 |
8.6 |
| 3rd
Quarter 2004 |
8.4 |
| 4th
Quarter 2004 |
8.9 |
| Full
Year 2004 |
7.8 |
Source: TNS Media Intelligence/CMR The figures are based on TNSMI/CMR
internal analyses.
Guess what? The big kickers are going to be the Spanish Language
TV segment and The Internet. The former is expected to grow a healthy
15.7 per cent, while the latter at 12.1 per cent. TNS predicts that
all media will grow healthily.
Growth Estimates For This Year By Media Segment
| Type
of Media |
Percentage
Growth |
| Spanish
Language TV |
15.7 |
| Internet |
12.1 |
| Spot
TV |
10.8 |
| Network
TV |
9.6 |
| Radio |
9.5 |
| Cable
Network TV |
8.3 |
| Consumer/Sunday
Magazines |
5.7 |
| Newspapers |
5.5 |
| Syndication |
5.4 |
| Outdoor |
5 |
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