Pehla declares first draw of year long raffle promo

MUMBAI: Pehla (Premium Asian Entertainment) has declared the first draw of their year-long raffle promotional campaign - 'Mere Sapne Sach Kara De', on 14 January.


The campaign had been launched on 9 December 2003 and the first draw of this promotion was held on 14 January 2004 at the premises of Arab Digital Distribution in Jebel Ali, Dubai.

The first prize winner was Ali Khan from Jeddah, Saudi Arabia who walked away with a 1/2 kilo of gold. Four second prizes of 29" Sony Wega Television sets and ten third prizes of Sony DVD Players were also given away.

ADD Executive V-P, network development & marketing Vinod D'Mello has been quoted as saying Pehla subscribers stand to win a mega prize of a two-bed room apartment.

Pehla is part of the pay TV platform management company Arab Digital Distribution (ADD) in the Middle East, North Africa and Europe. The Pehla platform that caters to South Asian viewers in the ADD markets carries a number of Indian television channels such as Sony, Zee, B4U and Channel V, among others.

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