4 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 79













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Malini gets Sahara its best TRPs in first week
Sridevi proves lucky for Sahara as her serial has got the best ratings enjoyed in the 1st wk of telecast yet for the channel.
Media, Advertising & Marketing Watch
Sanjay Reddy quits Sony for Rajat Sharma's India TV
After an exciting spell of selling sports and movies, Sanjay Reddy left Sony Entertainment TV India to join Rajat Sharma's company to sell and market news for the proposed India TV news channel, which is slated to be launched soon in the run-up to the general elections.

Starcom wins Symphony AoR
Starcom Mumbai has won the Symphony Comfort Systems account and is the air cooler major's agency of record (AoR) for all media with immediate effect. Starcom will look after planning and investment for all of Symphony's brands.

It's time for contests galore on Channel [V]

Talk about viewers' connect. Channel [V] for one, is leaving no stones unturned to involve their viewers in their shows. After the 'Going to the Grammy's Contest,' the music channel has now lined up contests like 'Valentine ka Pyaara IDEA Contest', '[V] on the Run' and 'Live with Bryan Adams.'
MAX takes Kapil to Delhi schools to meet Under 19 kids
After the Extraaa Innings with Mandira Bedi during the ICC Cricket World Cup 2003, MAX is now set to present the ICC U/19 Cricket World Cup 2004 in their own inimitable way.
ESPN readies to bid for BCCI organised cricket
ESPN Software India, part of the Disney group, has expressed its keenness to bid for the telecast rights of cricket matches organised by the Board of Control for Cricket in India (BCCI).
 

Source: www.indiantelevision.com
Today's Newsbreakers.......India
ITPO ad account is up for grabs
Adworld looks toward country roads
Selling holidays aboard a moving train
Google is world's No.1 brand
Source: The Economic Times
   
Sasi launches ad academy
O&M plans research centres to study local idiom for ads
Clarins now plans to launch women's perfumes
Source: The Hindu Business Line
 
Kishore Biyani, MD, Pantaloon Retail India: ‘Retail is like riding a bicycle, you can’t stop pedalling’
Source: Business Standard
   
Kochi: Ad Club contest results
Source: The Hindu
   
Tehelka launches The People’s Paper
Source: www.agencyfaqs.com
 
HT puts the ad industry on the backfoot
Source: The Times of India
International News
Lowe CEO Tom Bernardin To Head Leo Burnett USA
DirecTV Names New Top Marketing Executive
Lowe Moves Quickly To Name President
Wolf Group Shutters New York, Toronto Offices
Watch The Super Bowl Ads
IRI Names New President-CEO
200,000 Vote In 30-Minute Online Super Bowl Ad Poll
Source: AdAge
   
Red Lobster Meets With Tatham, Challengers
Bernardin Joins Burnett; Lowe Elevates Cantor
Source: Adweek
   
Bush administration rolls out $9.5 million TV advertising campaign on Medicare
Source: www.nj.com
   
Is Ad-Supported RSS the Next Big Thing?
Source: www.internetnews.com
'Oozing fat' ads shock smokers into giving up
TV sales houses talk of alliance
Capital gains boost optimism
White paper to tackle obesity
Source: AdAge
   
Would you watch a Pepsi TV ad on the web featuring Britney?...TV-style adverts arrive on web
Ad Review: Toyota finds the key
Source: BBC News
   
Wal-Mart, Blimpie Serve Sandwich Alliance
Gadzooks Files For Chapter 11
Marriott Offers A Show And Hotel Session
Source: Brandweek
   
Women's beer ad kiss prompts more complaints than Jackson's bare breast
Source: www.canoe.ca

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