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MAX takes Kapil to Delhi schools to meet Under 19 kids
 
Indiantelevision.com Team
(3 February 2004 8:00 pm)
 

MUMBAI: After the Extraaa Innings with Mandira Bedi during the ICC Cricket World Cup 2003, MAX is now set to present the ICC U/19 Cricket World Cup 2004 in their own inimitable way.

As a build up to this event that is going to be held in Bangladesh in February and March 2004, MAX has been taking its brand ambassador Kapil Dev to several schools across 11 cities in India between November 2003 and February 2004.

 
 

On 4 February Dev will be visiting schools in New Delhi to meet and interact with Under-19 school children and to stress upon the equal importance played by academics and sports in their life.

School kids from New Delhi will get a once-in-a-lifetime opportunity to meet Kapil Dev and pick up a lot of tricks and tips on cricket that the cricketer will be providing them with.

Kapil Dev will visit the Delhi Public School, R K Puram and Springdales High School in New Delhi and will interact with the children, give them valuable advice and also play cricket with them. In each of the schools 19 bowlers will be chosen to bowl against Kapil Dev.

MAX assistant VP - marketing Tushar Shah said, "Kapil's Under-19 is an innovative exercise conceptualised by MAX as a prelude to the ICC U/19 Cricket World Cup 2004 that will be telecast in February and March 2004 on MAX. It gives us great pleasure to take Kapil Dev to schools across India. It is a great opportunity for children to meet and learn from the legendary cricketer. The people of New Delhi have always supported us, and we are looking forward to this event's success in this beautiful city."

Added Shah, "You will recall the phenomenal success of Gully Cricket, in which MAX took Kapil Dev to the gullies and streets of several cities across the country. Now, with Kapil's Under-19, we are taking Kapil Dev to schools across the country. After New Delhi we will take Kapil Dev to Hyderabad and Bangalore."

On his forthcoming visit to New Delhi, MAX brand ambassador Kapil Dev said, "A great wealth of cricketing talent exists amongst the youth of India. This talent needs to be nurtured and given the right impetus, and the Under-19 is the ideal platform to do the same. With Kapil's Under-19, I hope to share my experiences with the teenagers and inspire them to give sports including cricket as much importance as academics. I look forward to my visit to New Delhi."

 

 
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