According to a Starcom release, it has been chosen not just for the strategic view point and buying skills that it brings to the table, but for innovative and fresh thinking. Starcom will now partner Symphony's new and aggressive marketing plan for this summer, the release says. The account is reportedly worth Rs 50 million.

Manish Porwal, GM - Investment and New Initiatives, Starcom India was quoted in the release as saying, "Coming close on the heels of another important win, that of HDFC Bank, this is another motivation to work harder and smarter. It is nice that one did not have to work on a speculative brief with several hypothetical scenarios, but the client chose us on what we have delivered to our existing clients. We are glad to be working for a company that is itself known to have continuously changed the market dynamics and kept the competition guessing.

The creative of the Symphony account moved to Lowe just over a month ago. Mudra Ahmedabad was earlier the integrated account holder of Symphony.