24 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 93













Top Story







Jassi "Zen"s along with Kelloggs Corn Flakes
Brands advertised in between ad breaks of a programme is a done thing. But what when a programme and an ad go hand in hand! One thing for sure, it is sure to catch attention.



Media, Advertising & Marketing Watch
DS group launches popping candy herbal mix 'Patak Putak'
Makers of mouth freshner 'Pass Pass', DS group are back with their latest launch 'Patak Putuk'.



Barista, Close Up tie up for special promo with Shaan
'Kya aap Barista jaate hain?' No... you are not reading it wrong. Wondering what Barista's name is doing in the Close Up ad jingle? With innovative marketing strategies, nothing is really far fetched.


United Airlines to unveil global ad campaign during Oscar Awards
One of the most watched global television events is the Academy Awards. United Airlines, which is the airline sponsor for the event, will air a new global ad campaign during the event targeting frequent business travellers. In India the event will air early in the morning on 1 March on Star Movies.


TV Ratings
Top 10 Programmes (8 February 2004 to 14 February 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 February 2004 to 14 February 2004)
Star Plus
ESPN
Sony
Star Gold
Sun TV

Headlines
UTV appoints VP, marketing for yet-to-be launched Kids channel
UTV today announced the appointment of Shalini Rawla as vice president, marketing for their upcoming Kids channel launched by UTV's United Home Entertainment (UHE).

AP International appoints Daisy Veerasingham as sales director
Associated Press, the international news agency is expanding its business outside the United States. The agency has announced the appointment of Daisy Veerasingham as its new International sales director.

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Personal branding new buzzword in ad world
'Blenders Pride' eyeing larger marketshare
GVK One Mall to open for public by July 2005
ONGC tops print ad spend in January
Jayaram Ramanathan quits Universal McCann
Do you own any of these state-of-the-art mobiles?
Source: The Economic Times
 
India Shining glows on TV ads list
Fortune on wheels: Has mobile retailing worked in India?
Source: Business Standard
 
Viveks Charts Out Three-Year Plan For National Rollout
AC Companies Gear Up For The New Summer Season
Source: The Financial Express
   
   
ONGC kicks off roadshows for equity sale
`Incredible India' campaign wins PATA award
Cadbury aims for a Byte of sweet snack segment
Source: The Hindu Business Line
   
Enough of cricket; marketers now plead their case with women
Interview with Rajeev Karwal, managing director & CEO, Electrolux Kelvinator Ltd
Source: www.agencyfaqs.com
International News
Bush Team Prepares Ad Push
Element 79 Adds Hillshire
Source: Adweek
   
NFL's Hall In Play For Gatorade
Truth Connects With New Spot
Perry Ellis Swings New PGA Tour Deal
Source: Brandweek
   
LeBron James pops another big ad deal
Nevada tourism launches first national TV ad
Source: www.sfgate.com
   
Saatchi show courts controversy
Source: BBC News
   
Psychologists urge limits on advertising to kids
Source: msnbc.msn.com
Hillshire Farm Account Goes To Element 79
Saatchi Expected To Win Osteoporosis Drug Account
Publicis Combines Two Hispanic Agencies
HSBC Cuts Publicis From Global Review
Controversy Swirls Over Coca-Cola Top Post
Big Marketers Take To The Broadway Stage
The Man Who Turned P&G Around
Inside R/GA, Nike's Interactive Agency
De-Sexing Brazilian Beer Ads
What Comcast's Disney Bid Says About Commercial TV
Comcast's Strategy: Become Advertising Powerhouse
Source: AdAge
   
Motion picture academy takes strict hands-on policy for Oscar advertising
Source: www.canada.com

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