UTV appoints VP, marketing for yet-to-be launched Kids channel

MUMBAI: UTV today announced the appointment of Shalini Rawla as vice president, marketing for their upcoming Kids channel launched by UTV's United Home Entertainment (UHE).

Former Contract Advertising vice president, account management, Rawla will lead the kid's channels marketing division and will be responsible for overseeing all marketing and brand building efforts for the channel.

With over a decade of rich operational expertise both in the brand building and advertising space, Rawla has previously worked with some of the top ad agencies in India - Lintas, Ambience and Contract. She has been closely involved in creating the communications package for several new brand launches like Cadbury Chocki, Cadbury Bytes, Cadbury Celebrations and Parx Readymade men's apparel, says a UTV release.

"I look forward to being part of the UTV team and leveraging my experience and working towards achieving the common goals set for the channel. The transition from advertising to marketing is an exhilarating new challenge. Advertising is more like grooming a kid to be presentable when he goes to school while marketing is like experiencing childbirth itself," says Rawla.

According to UTV COO new ventures Purnendu Bose, "We are pleased to have Shalini as part of the team at UTV. She strengthens the core team for the launch of our upcoming kid's channel with her in-depth understanding of research and rich marketing experience with some of the top FMCG and retail brands in the country ."

As for the yet to named channel targeting kids from age group 4-18, it is said to be the first channel to have localized content made for the Indian audience by an Indian company. The channel is slotted to go on-air between July to September 2004 and will have 100 per cent Hindi content

Latest Reads
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories