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Touted
as the nation's first popping candy herbal fun mix, Patak Putak
is based on another popular cola-candy mix 'Pop up'. But unlike
'Pop up', this popping sugar candy contains herbal poping formula
along with natural constituents such as dry dates, saunf and other
herbal fresheners. The product contains no supari or saccaharin
and is totally safe and healthy for all ages, says a company release.
The mix is priced at Rs 1.
Announcing the launch, DS Group president Ashok Aggarwal said,
"Moving forward by building and expanding the market for natural
mouth fresheners and in sync with our legacy of product innovation,
Patak Putuk is launched with an objective to provide a totally new
fun experience to customers across different age segments. The results
of its test marketing have been very encouraging and we are confident
of creating yet another strong brand and new product market."
So may be like in the movie Yaadein, one might see yet another
actor couple getting lovey dovey over 'Patak Putak'.
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