HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Media, Advertising & Marketing Watch
 
DS group launches popping candy herbal mix 'Patak Putak'
 
Indiantelevision.com Team
(23 February 2004 7:50 pm)
 
MUMBAI: Makers of mouth freshner 'Pass Pass', DS group are back with their latest launch 'Patak Putuk'.
 
 

Touted as the nation's first popping candy herbal fun mix, Patak Putak is based on another popular cola-candy mix 'Pop up'. But unlike 'Pop up', this popping sugar candy contains herbal poping formula along with natural constituents such as dry dates, saunf and other herbal fresheners. The product contains no supari or saccaharin and is totally safe and healthy for all ages, says a company release. The mix is priced at Rs 1.

Announcing the launch, DS Group president Ashok Aggarwal said, "Moving forward by building and expanding the market for natural mouth fresheners and in sync with our legacy of product innovation, Patak Putuk is launched with an objective to provide a totally new fun experience to customers across different age segments. The results of its test marketing have been very encouraging and we are confident of creating yet another strong brand and new product market."

So may be like in the movie Yaadein, one might see yet another actor couple getting lovey dovey over 'Patak Putak'.

 
Go to Top
Click for here more MAM Stories
 
Also Read: Headlines | CAS News | MAM Stories | Tube Talk | Technology Update | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 
 
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.