AP International appoints Daisy Veerasingham as sales director

MUMBAI: Associated Press, the international news agency is expanding its business outside the United States.

The agency has announced the appointment of Daisy Veerasingham as its new International sales director.

Announcing the appointment, AP International Global Business vice president Ian Ritchie said: "The raison d'?tre for the creation of AP International is to expand our global sales for all AP products. Daisy is the right person to drive that objective and I am delighted that she is on board."

Daisy will be responsible for all revenue generated within API, including text, photos, video and digital new media income, says a company release.

Prior to her appointment, Veerasingham was the group sales director at Lexis Nexis Butterworth Tolley and managing director at Lexis Nexis Europe. She also worked at the Financial Times and in her last position was sales and marketing director for FT Information, adds the release.

Says Veerasingham, "I am delighted to have joined the Associated Press at such a key time, with the creation of API and its commitment to becoming the essential global news provider."

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