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 Announcing
the appointment, AP International Global Business vice president
Ian Ritchie said: "The raison d'être for the creation
of AP International is to expand our global sales for all AP products.
Daisy is the right person to drive that objective and I am delighted
that she is on board."
Daisy will be responsible for all revenue generated within API,
including text, photos, video and digital new media income, says
a company release.
Prior to her appointment, Veerasingham was the group sales director
at Lexis Nexis Butterworth Tolley and managing director at Lexis
Nexis Europe. She also worked at the Financial Times and in her
last position was sales and marketing director for FT Information,
adds the release.
Says Veerasingham, "I am delighted to have joined the Associated
Press at such a key time, with the creation of API and its commitment
to becoming the essential global news provider."
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