17 February 2004 Newsletter Subscription Email this Page Volume 9 - Issue No: 88















Media, Advertising & Marketing Watch










How about a bellyfull of billboards?
Gourmet Impression LLC has come up with two food embossing tools that will turn fast foods into edible billboards.
FCB-Ulka appoints three new chief operating officers
FCB-Ulka Advertising appointed three new chief operating officers (COO) recently - Nitin Karkare, Kinjal Medh and Sanjeev Bhargava.

A different SMS route to map TV viewership
Sports Marketing Surveys (SMS) has announced the introduction of a new automated image recognition system for measuring and analysing TV exposure.
Pond's Femina Miss India kickstarts regional selection
The Pond’s Femina Miss India 2004 which is slated to take place on 27 March, is all set for the regional selections slated to be held in the main metros of the country.

Parsons hobnobs with corporate elite
Tight security veil notwithstanding, news filters out that Time Warner chairman checked out business opportunities in India.
'Telebrands' gets into Hindi film production
'Telebrands', the US based telemarketing and mail order has made its entry into the entertainment industry with a film titled Aryan in association with 'K Factor Entertainment Pvt Ltd'.
TV Ratings (1 Feb 2004 to 7 Feb 2004)
Top 10 Programmes
Doordarshan's Top 10
Top 10 In All TV Homes

Top 10 in Cable & Satellite Homes

Top 100 Programmes
Star Plus
ESPN
Sony
Sun TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
MTV sees 20% Asia advertising sales increase in '04
Product with no brand equity?
Brand-conscious celebs build exit clause in ads
Top level restructuring at FCB-Ulka
TV ad guys in the US spent $3.5bn in one year
Online advertising grows 38% in Q4 in the US
Disney rejects Comcast offer
Is Naukri.com magazine shutting down?
Liberty Shoes floats fashion retailing firm
Cookie Man to take bigger bite of India
Source: The Economic Times & Brand Equity
   
It’s an ad, ad world
Source: The Hindustan Times
   
Britannia confirms call for credentials; insists “no issue” with incumbents
Lokmat to switch to new unit for measuring advertising space
Source: www.agencyfaqs.com
Ad Firms See Big Bucks As Cong, NDA Plan Media Blitz
Pepsi Changes Tagline
Coke On Marketing Blitzkrieg: To Cut Maaza Price & Relaunch Sunfill
ThumsUp Sambaralu To Beat PestiCola In Andhra
Kinetic Engg To Tap Overseas Markets For Italjet
Electrolux Chalks Out Makeover Strategy
Cadbury, Perfetti In New Mkt Initiatives
New Shine: Aarens Group Plans 9 Jewellery Malls In 5 Years
Source: The Financial Express
   
Bajaj Electricals devises new marketing strategy
Kodak to expand retail presence
Max SET to slot prime time at 5 pm in Hindi belt — Looks to postcards for promotion
HLL launches spice powder under Knorr Annapurna
Amrut Distilleries to export single-malt whisky to UK
Source: The Hindu Business Line
International News
4 Shops Chase Circuit City's PR Account
Advertising Scandal Rocks Canadian Government
Oscars Play It Safe With Commercials
Super Bowl Monster Movie Ad Draws Congressional Fire
The Disintegration Of Integrated Marketing
Are U.S. Marketers Crippled By Their Own Caution?
Bush Campaign Marketing Team Takes Aim At Kerry
Adidas' Ads Are Wrong For Fighter And Brand
Source: AdAge
Prime-time TV and the campaign
Source: www.inq7.net
   
Microsoft's MSN Swats PopUp Advertising
Source: www.webadvantage.net
   
Bally to Give Refunds, Reform Advertising
Source: www.boston.com
   
Nissan's Innovative 3-Dimensional Ad
Source: www.newsday.com

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