Television

'Telebrands' gets into Hindi film production

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/25/Untitled-1_22.jpg?itok=p6Vrfpp4

MUMBAI: 'Telebrands', the US based telemarketing and mail order has made its entry into the entertainment industry with a film titled Aryan in association with 'K Factor Entertainment Pvt Ltd'.

 

Purportedly the largest telemarketing, mail order and wholesale organisation headquartered in the United States with operations spanning over fifty two countries, the company revolutionized the concept of telemarketing in India in 1994 by providing 'Telebrands India' which markets products in over 127 cities in the country.



'K Factor Entertainment Pvt Ltd' is a new company set up by Vinay Anand, younger brother of music director Anand Raaj Anand and remix expert Harry Anand. Vinay will produce the film jointly with Poonam Khubani who is a partner in 'Telebrands'.



Speaking to indiantelevision.com, Vinay explained the name given to his company. "The success of my elder brother's Anand Raaj Anand's Kaante and Harry Anand's remix Kaanta Laga, during the biggest recession period of the audio market, inspired the name."



Aryan was launched at Riverdale Studio in Mahim on Sunday evening. The film stars Sohail Khan, newcomer Sneha Ullal, Inder Kumar (the guy who replaced Amarr Upadhyay as Mihir Virani in Balaji telefilms' flagship Kyunki Saas Bhi Kabhi Bahu Thi before Ronit Bose Roy stepped into his shoes), Gulshan Grover, Farida Jalal, Satish Shah, Supriya Karnik, Master Ehsaan Chandna and Kapil Dev in a special appearance.



The mahurat shot was filmed on an interview of Kapil Dev by Sohail Khan. In the interview, Dev (who plays himself) explains that one needs to be madly passionate about his/her goals in life if he/she want to make it big in this world.



Balaji Telefilms chairman Jeetendra and daughter Ekta Kapoor, the creative head of the company were present on the occasion. Jetendra gave the mahurat clap. The film has been written and will be directed by Jeetendra's nephew Abhishek Kapoor who has earlier had a failed stint as an actor.



The director volunteered a little about the film. "It is based on boxing. Sohail wants to make it as a boxer but loses his focus along the way. He goes on to become a television anchor. This interview re-inspires and recharges him and puts him back on track."



Speaking to indiantelevision.com, soon after the mahurat shot, Hiten Israni ('Telebrands', Director) said, "Anand Raaj Anand came up with this idea and we quite liked it. He introduced me to Gattu, who had the script ready. His narration was quite live. I thought I was seeing the film. We joined hands."



Israni was not hesitant to reveal his future plans as well as the budget decisions taken with respect to his company's new agenda. "We want to make many more films in the future. Our future track will not depend on the fate of this film. We are sure about implementing our decisions. Also, we at 'Telebrands' want to have a full fledged production house which will churn out soaps, thrillers, talk shows, chat shows and game shows on television. In fact, we have already shot a pilot for a soap which has gone for approval to a channel. I don't think we'll have much problem with the channels. Our tele-shopping programme is telecast on nearly 40 channels. We have a good equation with most of them. On date, we have thought of investing close to five million dollars," he revealed.



Quite charged up about his new venture, Israni concluded on a spirited note, "I discount the theory that I am taking a risk in today's times because most films are falling flat at the turnstiles. In a sense, every business is a risk."



Aryan is being planned for a Diwali 2004 release. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/nadiu.jpg?itok=RyA5CSpc
DD committed to truthful information & wholesome entertainment: Naidu

Information and Broadcasting Minister M Venkaiah Naidu today said yjr Government planned to enhance the reach of Doordarshan FreeDish by distributing Free DD direct-to-home boxes in remote and interior areas of the country through State Governments, especially in the LWE impacted areas.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/V-naidu.jpg?itok=ETtaGQq9
National sports meet to see participation of government and sports persons

NEW DELHI: A day-long Conclave is to inaugurated by Information and Broadcasting Minister M Venkaiah Naidu tomorrow (28 May 2017) to discuss ways in which India can become a sports superpower. Organised by Doordarshan Sports, the meet being held at the Central Production Centre of Doordarshan in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Sun%20Tv-Story.jpg?itok=vogrMKBD
Sun TV fiscal 2017 numbers grow

BENGALURU: Sun TV Network Limited (Sun TV) reported improved numbers across all important parameters for the year ended 31 March 2017 (FY-17, current year, fiscal) as compared to the previous year (FY-16). Sun TV reported 8.1 percent higher consolidated total income in the current year at Rs 27,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/Untitled-1.jpg?itok=8pFkg8Sb
Shashi Tharoor files defamation case against Arnab Goswami's Republic

NEW DELHI:On Friday, the Delhi High Court gave some relief to Republic TV’s Arnab Goswami in a case of IPR theft filed by Times of India group, but was petitioned by Congress leader and Thiruvanthapuram MP Shashi Tharoor who filed a defamation case against Goswami and his Republic. Tharoor in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/BARC-03-Story.jpg?itok=4eKFNTjN
English TV news channels to return to BARC fold from midnight 26 May

MUMBAI: There’s another twist in the tale of the story of the ratings of news television channel debutante Republic TV. The five English TV news channel members of the News Broadcasters Association (NBA) of India, which had stripped their signals of Broadcast Audience Research Council’s (BARC’s)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/aaj-tak.jpg?itok=Wg0-hYsO
TV Today numbers up

TV Today Network Limited (TVTN) reported greatly improved consolidated results for the year ended 31 March 2017 (FY-17, current year). The Arun Purie controlled company’s consolidated profit after tax (PAT) increased 60.7 percent to Rs 991.13 million (15.7 percent margin of Total Income) as...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/27/eat.jpg?itok=ag7vlImH
Colors Infinity introduces a special programming slot for non-fiction format 'Eat at 8'

Colors Infinity brings to its viewers a big fat culinary treat with a fresh new segment called Eat at 8, which is all set to get your mouth watering! With shows like Come dine with me – Couple Series 3, Junior Bake-Off and My Kitchen Rules, tempting viewers with delectable food presentations, Eat...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/tubelight.jpg?itok=UhrAvi02
Star Gold launches Tubelight's trailer outside Salman Khan's home

Star Gold has always pushed the envelope not only with content but also engagement with the viewers.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Republic-Story%20%281%29.jpg?itok=CmN2GcMP
Delhi HC refuses to entertain injunction sought by Times group against Republic TV

The Delhi High Court today refused to entertain an injunction sought by the Times Group in a case filed by it against Republic TV on issues related to IPR on audio tapes aired by the latter. The court has set dates for further hearing in the case. This is according to information shared with...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories