FCB-Ulka appoints three new chief operating officers

MUMBAI: FCB-Ulka Advertising appointed three new chief operating officers (COO) recently - Nitin Karkare, Kinjal Medh and Sanjeev Bhargava.

Karkare and Bhargava will be based in Mumbai and New Delhi respectively and Medh will be COO of Cogito Consulting.


Management graduates with rich and varied experience in advertising, marketing and sales, the trio have spent the last ten years of their careers at FCB-Ulka. They have been part of the training initiatives of FCB Worldwide and have gained international recognition for their pioneering efforts.

Bhargava, the ever-effervescent advertising professional, has handled senior positions in Kolkata and Delhi and has an enviable track-record of winning new businesses and nurturing and strengthening client relationships. He will now be the overall incharge of the FCB- Ulka office in Delhi, and as a start, intends to take the office places.

Karkare, with a never-say-die attitude, was part of the relaunch of the Kolkata office of FCB - Ulka Advertising in the mid-90s, and has since then been running some of the largest businesses in Mumbai. He will now be shouldering additional responsibilities in the flagship Mumbai office and will lay special emphasis on new business efforts.

On the other hand, Medh was spearheading the efforts of the agency group in the areas of direct, database, digital through FCB - Ulka Interactive, and pharmaceutical marketing communications through FCB - Ulka HealthCare. Both these units are today seen as centres of excellence in the FCB Worldwide system. As Cogito Consulting COO, the new brand-consulting practice of the agency group, Medh will build a team of consultants drawn from various practices. Using proprietary techniques like brand relationship monitor, mind and mood, chess team, etc., the consultants will address issues like brand extension potential, brand architecture audit, sales system appraisal, etc. and develop client-specific solutions.

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