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Management graduates with rich and varied experience in advertising,
marketing and sales, the trio have spent the last ten years of their
careers at FCB-Ulka. They have been part of the training initiatives
of FCB Worldwide and have gained international recognition for their
pioneering efforts.
Bhargava, the ever-effervescent advertising professional, has handled
senior positions in Kolkata and Delhi and has an enviable track-record
of winning new businesses and nurturing and strengthening client
relationships. He will now be the overall incharge of the FCB- Ulka
office in Delhi, and as a start, intends to take the office places.
Karkare, with a never-say-die attitude, was part of the relaunch
of the Kolkata office of FCB - Ulka Advertising in the mid-90s,
and has since then been running some of the largest businesses in
Mumbai. He will now be shouldering additional responsibilities in
the flagship Mumbai office and will lay special emphasis on new
business efforts.
On the other hand, Medh was spearheading the efforts of the agency
group in the areas of direct, database, digital through FCB - Ulka
Interactive, and pharmaceutical marketing communications through
FCB - Ulka HealthCare. Both these units are today seen as centres
of excellence in the FCB Worldwide system. As Cogito Consulting
COO, the new brand-consulting practice of the agency group, Medh
will build a team of consultants drawn from various practices. Using
proprietary techniques like brand relationship monitor, mind and
mood, chess team, etc., the consultants will address issues like
brand extension potential, brand architecture audit, sales system
appraisal, etc. and develop client-specific solutions.
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