HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
Indiantelevision.com's Media, Advertising & Marketing Watch
 
How about a bellyfull of billboards?
 
Indiantelevision.com Team
(16 February 2004 7:00 pm)
 
MUMBAI: Now, it is communication that's finding its way through the stomach. Billboards have been pitching edibles since forever but a New York based company is out to reverse that equation. Gourmet Impression LLC has come up with two food embossing tools that will turn a variety of fast foods into edible billboards and signs.
 
 
Two food embossing inventions called the "Roller" and the "Stamper" is expected to create lasting gourmet impressions that can be revenue boosters. The two hand held tools claim to stamp and roll out edible signs and messages by hand and in any language - including Braille.

The tools, which have been developed by Gourmet Impression founder and CEO Rich Errera, are still pending for patent. However, the company has trademarked the embossed foods by the name of 'Pizzal' (pronounced Pee-zell) having 'Tasty Smiles, the company stated.

The statement claims that the product can be used on food products such as Pizza pies, calzones, melons, brownies, breads, ice creams, eggplants, potatoes, cheeses, and cucumbers.

The food company has also lined up a demonstration TVC on Cartoon TV for the two products. Given the fact food embossing art and messages are now child's play, using these kitchen tools may have just about any establishment that sells food for consumption, now selling food advertising space.

 

 
Go to Top
Click for here more MAM Stories
 
Also Read: Headlines | CAS News | MAM Stories | Tube Talk | Technology Update | Perspectives
 
HOME | Free Newsletters | Email Story | Print Story | Comment on Story
 
 
 
 
 
 
 
 
 

Contact Us | Feedback | About Indiantelevision | Disclaimer
© 2001- 2005 Indian Television Dot Com Pvt Ltd. All Rights Reserved.