9 December 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 98
Adex Analysis













Breakfast Cereals advertising on TV up 67%
67% rise in Breakfast cereals advt on TV during Jan-Oct '04 vis-a-vis Jan-Oct '03.

Media, Advertising & Marketing Watch
Group M to strengthen ATG foothold in S.E. Asia
Three key people from Group M's ATG and Global Analytics Center moved to S-E Asia to strengthen backend team there.

Star on rebound in 9pm band; slot share up 14%
Plus' 9-10 pm band had seen a dip in ratings in the recent past but over the last month its slot share is up 14 %.

AP AdFest launches 2 new categories; doubles no. of judges

Adv. spends in US witness a rise of 10.3 % in 2004

LG launches a new range of SFF refrigerators

ITC to sponsor SA's biggest women's tennis tour

Guest Speak
The Black Hole of Corporate Branding
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (21 November 2004 to 27 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21 November 2004 to 27 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
DD Sports

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Today's Newsbreakers.......India
Meet Anita Gupta: the GM at JWT
Philips makes simplicity its mantra
A brush with colour & voice
Can Nike just do it again in Asia?
French firm tries to catch up; long way to go
Nike forced to withdraw its new ad in China
Source: The Economic Times
   
   
Cola wars are good for ad agencies
Why lifestyle branding works
Pushing the envelope
Cashing in on the card
What drives car ads
Selling at the Red Light!
Source: Catalyst
Suman Srivastav takes over as Euro RSCG President
Hakuhodo Percept wins Sony and DuPont's Solae biz
History Channel bets on rock in December
Bhaskar Das takes over from Pradeep Guha at TOI
Source: Agency Faqs
   
   
ITC returns to sponsoring sports events
Source: Business Standard
   
Skincare product cos double print ad spends
Source: The Hindu Business Line
   
ITC to sponsor sports only via foods division
China asks Nike to withdraw offensive ad
Source: Business Standard
International News
AOL Closes In On $1 Billion In Ad Revenues
Publicis Elevates Klues, Media Too
JupiterResearch: Agencies Arrange Most Search Spends
MPA Uses Marketing Mix To Vet Magazines' Place In Media Mix
  Source: Media Post
   
Pattison nominated for top ad job
BLM scoop £1.5m Maxim brief
Going, going, gone for Brightspace
  Source: Media Week UK
   
Dow Jones & Co. sees tough ad environment
  Source; seattlepi.nwsource.com
   
Tribune TV ad revenues down slightly
  Source: Seattle Post Intelligencer
   
Telstra moves to brand overhaul
  Source:Ther Australian
Haupt to Step Down as Publicis Groupe President, COO
Wendy's Names Rowden CMO
Roth Selected as CEO of 141 Worldwide
McCann Taps Nordstrom to Lead Healthcare Unit
Advertising Week to Return in '05
New CMO to Lead EDS Agency Search
Texas Cable News Drops Ad Sales, Halves Staff
Boede + Partners Joins McCann Network
  Source: Ad Week
   
Rohrer Reassigned at MTV Nets
Hispanic Ad Spending Up 11% in '04
  Source: Media Week (US)
   
Chinese advertising group said to plan overseas share sale
  Source:IHT
   
Conrad's Names Brokaw Advertising Agency of Record
  Source: Yahoo Biz
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