Breakfast Cereals
Advertising on TV registers 67% rise during Jan-Oct '04
compared to Jan-Oct '03.
(8 December, 2004)
Key
Findings:
67%
rise in Breakfast Cereals Advertising on Television during Jan-Oct
'04 compared to Jan-Oct '03.
Year
2004 shows growth of Breakfast Cereals in alternate months whereas
2003 shows growth in 2nd quarter on Television.
Rise
of 190% in Breakfast Cereals advertising on TV in 2003 compared
to 2000.
'Kellogg's'
rules Breakfast Cereals on Television in 2004 (i.e Jan-Oct '04).
This
week, AdEx India looks at Breakfast Cereals. First, let's look
at the Breakfast Cereals advertising on Television during Jan-Oct
in 2003 and 2004.
A 67%
rise in Breakfast Cereals advertising on Television during Jan-Oct
2004 compared to Jan-Oct 2003.
Now,
let's look at the advertising behavior of Breakfast Cereals on Television
during Jan-Oct in 2003 and 2004.
Year
2004 shows growth in Breakfast Cereals advertising in alternate
months whereas 2003 shows growth in 2nd quarter on Television.
Let's
look at the advertising spends of Breakfast Cereals in 2003 compared
to 2000.
There
is a rise of 190% in Breakfast Cereals advertising on Television
in 2003 compared to 2000.
Let's
look at the advertiser who dominates Breakfast Cereals on Television
in 2004 (i.e Jan-Oct '04).
The
table shows that Breakfast Cereals is ruled by Kellogg's
(with 99.85% of the advertising share) whereas Aspin Food
Products (with 0.14% of the share) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
