ATG business director Sunder on the other hand will be developing
the consumer insight business in China and will be instrumental
in setting up ATG in China and building consumer insight. Sunder
will be working closely with the Global Analytics Center, which
is based in Bangalore.
Kumar, who was with MindShare in India, will now be involved in
developing the ATG business in Singapore. This strategic move has
been primarily made to expand the ATG profile globally. Balasubramanium
says, "Apart from replicating the Indian ATG model in these
countries, we are also aggressively focusing on the Global Analytics
Center and are looking at disseminating and channelising knowledge
from there into these countries."