24 December 2004 Newsletter Subscription Email this Page Volume 12 - Issue No: 9
Media, Advertising & Marketing Watch













'Idol' gala: Sony looks to reach lower SECs
The marketing effort enters a new phase with the focus being widening the sampling base as the show enters home stretch.

TCS media account goes to Lodestar from TME
Tata Consultancy Services, one of the world's leading information technology consulting, services, and business process outsourcing organisations, after a long valuation process has awarded their media duties to Lodestar.

Ford's Stoddart named Leo Burnett US president
Leo Burnett Worldwide president and Leo Burnett USA CEO Tom Bernardin named Ford Motor Company marketing communications manager Richard Stoddart as the president of Leo Burnett USA. Stoddart is a former Burnetter.

CII organises cricket tournament to promote sports

Solae enters Indian market with soya brand

ITC Foods gets into CSR with new campaign

Guest Speak
Free Branding Services?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28 November 2004 to 4 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28 November 2004 to 4 December 2004)
Star Plus
Sun TV
Sony Entertainment
Zee TV
DD Sports
DD1

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Today's Newsbreakers.......India
WPP joins race for stake in Madison
Source:Financial Express
   
'Online ad space to grow by 30%'
Source:The Economic Times
   
   
Movies to play a role in TI Cycles' brand plan
Source: The Hindu Business Line
 
Of advertising stunts and celebrities
Source:Business Standard
   
IndusInd Bank unveils new logo
Parle Agro consolidates biz with Grey
Infy sets ADS size at $1.1 bn
Source: Agency Faqs
   
 
Comic king promotes craze for Pak cricket shirts
Source:www.newkerala.com
International News
Aegis Group Buys iProspect For $50 Million
Burke Bolts Carat, Second Research Diva To Resign After Winning P&G
  Source: Media Post
   
BBH Adds Smirnoff Ice Overseas Duties
FDA Seeks to Halt Crestor Ad
RJR Must Reduce Profile in Teen Pubs
Shareholder Sues WPP, Grey Global Group
ESPN Reviews Media Duties on $45 Mil. Account
  Source: Ad Week
   
Voluntary ban on arthritis drug ads
  Source: New Zealand Herald
Reebok products to appear in key Electronic Arts sports titles
  Source;GameIndustry.biz
   
IPC copyright case dismissed in High Court
  Source: Media Week UK
   
China: New regulations for outdoor advertising signs adopted
  Source: East Day
   
Morning-After Pill's 'Immaculate Contraception' Ad Withdrawn
  Source: Christian Post
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