| Stoddart returns to Burnett to assume the post after
spending the last 10 years at both Ford Motor Company and sister Publicis
Groupe agency Fallon, based in Minneapolis. Since 2001, he has served
as manager of marketing communications at Ford overseeing creative
and media strategy and execution. Stoddart has led the push into branded
entertainment at Ford with the development of several brand integration
programs and partnerships including American Idol, 24,
Extreme Makeover: Home Edition and American Dreams.
"I'm an agency guy at heart. Agencies are where I grew up,
and where my best work remains to be done. And the fact is, there
is no other agency in the world that I would want to go to other
than Leo Burnett. I have a lot of enthusiasm and respect for the
Leo Burnett brand, and it was the singular agency opportunity that
appealed to me. I have a tremendous sense of optimism about the
future of Leo Burnett, based on the strength of its people, its
culture and its clients," said Stoddart.
Stoddart had spent 10 years with Leo Burnett, starting out in 1985
as a media buyer/planner on Hewlett-Packard, soon making a transition
to account management to begin working on clients such as Keebler,
Tropicana and McDonald's. In 1993 he was promoted to vice president/account
supervisor while working on the McDonald's youth business and by
1994 he was promoted to account director.
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Tom
Dudreck
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Another notable development in the agency is that Tom Dudreck has
been named as the chief operating officer of Leo Burnett USA. Dudreck
was most recently vice chairman and director of account management,
overseeing the agency's account management function. Prior to being
appointed to that role in November 2003, Dudreck was executive vice
president, worldwide account head on Philip Morris, a role which
he still maintains.
"I have found Tom's professionalism and experience to be invaluable
since I joined Burnett," said Bernardin. "There is no
better person to support Rich in his new role than Tom as chief
operating officer."
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