Ford's Stoddart appointed as Leo Burnett USA president, Dudreck named COO

MUMBAI: Leo Burnett Worldwide president and Leo Burnett USA CEO Tom Bernardin named Ford Motor Company marketing communications manager Richard Stoddart as the president of Leo Burnett USA. Stoddart is a former Burnetter.



Richard Stoddart

Stoddart will lead the flagship US agency in partnership with Bernardin and chairman and chief creative officer Cheryl Berman as Bernardin transitions into the role of Leo Burnett Worldwide chairman and CEO upon Linda Wolf's retirement next year, as announced in February 2004.

Stoddart will step into his new shoes in January 2005 and will report directly to Bernardin.



"The search for the right person to lead our US agency was extensive and attracted a superb list of A-level candidates who were extremely impressive. But none more so than Rich Stoddart. His experience, drive, talent and obvious love for this business separated him from the pack early on," said Bernardin. "But most important, Rich is a practitioner of holistic marketing as evidenced by his distinguished track record at Ford. His holistic communications approach combined with his Burnett pedigree and stellar stint at Fallon made him the obvious choice to lead Leo Burnett USA."



Stoddart returns to Burnett to assume the post after spending the last 10 years at both Ford Motor Company and sister Publicis Groupe agency Fallon, based in Minneapolis. Since 2001, he has served as manager of marketing communications at Ford overseeing creative and media strategy and execution. Stoddart has led the push into branded entertainment at Ford with the development of several brand integration programs and partnerships including American Idol, 24, Extreme Makeover: Home Edition and American Dreams.

"I'm an agency guy at heart. Agencies are where I grew up, and where my best work remains to be done. And the fact is, there is no other agency in the world that I would want to go to other than Leo Burnett. I have a lot of enthusiasm and respect for the Leo Burnett brand, and it was the singular agency opportunity that appealed to me. I have a tremendous sense of optimism about the future of Leo Burnett, based on the strength of its people, its culture and its clients," said Stoddart.

Stoddart had spent 10 years with Leo Burnett, starting out in 1985 as a media buyer/planner on Hewlett-Packard, soon making a transition to account management to begin working on clients such as Keebler, Tropicana and McDonald's. In 1993 he was promoted to vice president/account supervisor while working on the McDonald's youth business and by 1994 he was promoted to account director.

Tom Dudreck

Another notable development in the agency is that Tom Dudreck has been named as the chief operating officer of Leo Burnett USA. Dudreck was most recently vice chairman and director of account management, overseeing the agency's account management function. Prior to being appointed to that role in November 2003, Dudreck was executive vice president, worldwide account head on Philip Morris, a role which he still maintains.

"I have found Tom's professionalism and experience to be invaluable since I joined Burnett," said Bernardin. "There is no better person to support Rich in his new role than Tom as chief operating officer."

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories