Free Branding Services?

There are thousands of very, very small companies out there who will develop a logo at no cost, a tagline at no cost, get you a free domain name and a free website at no cost. I guess the next big thing will be that they also write you a fat check…all for free. Who are these enterprises and how are they doing this?

The Internet has removed the cumbersome overhead costs and linked very talented people to handle the real issues in real time without the fancy decorum and the super fulvous big time fanfare.

Enters the street fighter, a savvy marketer with some teeth and a friendly smile. The freelance nations have far too many operators on the marketing and branding circuit that all are chipping away the armor of the giant branding companies who until now sold more on their posh addresses and furniture than raw talent. Million dollar logos with a matching spin to thousand of others, million dollar-slogans, confusing sentences as branding miracles. Suddenly, such services are now available for free as an incentive to get a new client for print and related packaging services.

Recently, logos have seriously slipped in power, impact and originality. Outside the famous and overly used examples of Coca Cola, Nike, Mercedes, most customers can’t visualize a logo of a major corporation. Like, AT&T or GM. Also a lot of companies simply resorted to a word marks, the use of a simple typeface and that’s all. Like Microsoft or Rolex. Currently of the millions of logos in use today a very large number are just almost identical copies of others.

Losing Distinction

Before the web corporations, big or small easily got away with that as no one bothered to check a logo of an American company for similarities in Korea or India or vice versa. Today with a simple search, hundreds of countries are all lined up with their spinning logos. The similarities are far too obvious and hurt the image by not offering any creative distinction. On the web logos have lost their power.

All enterprising design logo shops are offering free logos in hope to get new clients. Nothing wrong here. The same design exercises, which took months and millions to justify a circle over a triangle, accompanied by psychological studies and fanfare to select a color. For example “blue “ is for the sky, therefore, it is open versus “green” for grass, which is flat? There were further national studies to find a matching tagline. This is now done in a few hour turn around. Is this any different than the a fully air conditioned room with a raised floor, called the data center to house a large cabinet-sized computer system with a power no greater than a fancy electronic gadget now on your desk.

If all these services become so easily accessible and so massively applied to everything big and small then where lies the distinction, the differentiation and the uniqueness? Furthermore, what is the future of such services including the gatekeepers of image and identity? It is dark.

If branding is really supposed to be a logo, a distinct color and a tagline then it is now available for free, all as a small introductory service from print shops all over the world. Look for free logos and creative branding on the web; the quality and the services are at par with any top major agency, minus the fanfare. The issue here is that e-commerce has taken the punch form design side and opened some new frontiers. Web site performance is more important than the logos or colors, the search engine positioning is more important than the tagline and the domain name is more important than the entire website itself.

New Frontiers

Corporate branding is now divided into two distinct areas, acquire a name identity that will work on global e-commerce and design a real web site that will deliver the message. All the other things in between which took months and years of expensive teams to mull over are now replaced by quick creative services. The magic is now in the cheapest and the fasted deliveries of creative ideas and the boardroom style branding think tanks are being booted out.

Corporate image and the naming of products and services are still the most critical issues for any serious player. The fact that most of these services are not capital intense any longer, the issues of distinction will always remain on the forefront.

Customer hungry corporations are putting more emphasis on correct global name identities as a key to play in this new name-economy and ride the fast tide of cyber branding… almost for free. Why not?

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories