18 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 19










Adex Analysis










Writing instruments ads on TV dip in '04
The TV advertising has registered a dip of nearly 5% in the first half of 2004 as compared to 2003

Media, Advertising & Marketing Watch
Sony targets specific TGs for 'Ayushmaan', 'Hum 2...'
One thing that Sony Entertainment Television (SET) proved with the launch of their mascot Jassi Jaissi Koi Nahi last year was that they can do wonders as far as marketing a show is concerned.

BCCI India rights decision in 10 days
Main title contenders Zee Telefilms, ESPN Star Sports will have to wait it out as decision deferred for a "few more days".

BCCI defers decision on awarding India rights

Zee to expand into fresh terrain in South East Asia
After the successful launch of its dedicated Zee TV beam for Singapore, Zee Network has announced that it will further extend its South East Asia beam.

TV Ratings
Top 10 Programmes (1 August 2004 to 7 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (1 August 2004 to 7 August 2004)
Star Plus
Star Sports
ESPN
DD1
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Amitabh Bachchan short-circuits Circuit in Pepsi ad
ICICI Prudential targets investors through their kids
MSRDC taps into ad potential of the Mumbai-Pune Expressway
Source:Agency Faqs
   
The Soft Way To Hard Sell
Source: The Financial Express
 
Media Expo concludes
Source:www.presstrust.com
 
India proposes solar energy for street lighting, hoardings
Source:www.newkerala.com
 
Athens, US presidential campaign power record online ad surge
Source:Hindusatn Times
Admen cashing in on kisan credit cards
Mudra bets on South to boost biz
Maxus appoints Debraj Tripathy as GM-Delhi
Senior creatives: coming of age
Thanda matlab Prasoon Joshi?
All for that Olympic logo
Source: The Economic Times
 
Rathore lands historic medal, but advertisers may not line up
Mumbai to host FICCI rural marketing meet
Source:The Hindu Business Line
 
CavinKare to launch 6th national brand
Source:Business Standard
 
Bowled by cash, hooked to ads
Big bucks getting bigger for cricket
Source:Times of India
International News
Magna: Networks, Not Nielsen Driving Young Men Away
Youth Marketing Study Goes Mobile, Tracks Impact Of New Medium
Gannett, McClatchy Report Strong July Ad Sales
  Source: Media Post
   
First-Half Ad Spending Up 6.4 Percent
4 Shops Vie for Quaker State
  Source: Ad Week
   
Gotcha! Advertising Pushes the Envelope
  Source:CNN/Money
   
TNSSport extends football deal
  Source: Media Week (UK)
Grey looks for September sale as another bid emerges
  Source: DM Bulletin
   
Vodafone sign Beckham on new deal
  Source:IOL
   
Advertisers Go Digital to Track Ads
  Source: Reuters
   
Advertising.com: Behavioral targeting unlocks Web's potential
  Source: Baltimore Business Journal
   
Spanish advertising scam back in Ulster
  Source: Telegraph (Belfast)
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