Zee to beam in HK, Philippines, Indonesia, Thailand & Japan

MUMBAI: After the successful launch of its dedicated Zee TV beam for Singapore, Zee Network has announced that it will further extend its South East Asia beam.

The Subhash Chandra promoted network will now have a customised feed to Hong Kong, Philippines, Indonesia, Thailand and Japan.

Speaking on the launch of the service, Zee Telefilms president Abhijit Saxena said, "Zee Telefilms is proud to announce the extension of the South East Asia beam of Zee TV to Hong Kong, Indonesia, Philippines, Thailand and Japan. It was the overwhelming response from our viewers in these regions that compelled us to extend our local beam with customised programming strategy for Hong Kong, Philippines, Indonesia, Thailand and Japan. The viewers of these regions will now be able to watch Zee TV shows at their local time and not deferred time as they were earlier receiving the India feed."

"With this extension, Zee TV will now have a viewer-driven programming schedule. We will also be taking local programming initiatives for these countries. It also opens up opportunities for advertisers who currently face extremely high advertising rates on the India feed," Saxena added.

The local feed to the rest of South East Asia will coincide with prime time in different markets and concurrently the values of airtime inventory will be according to locally relevant and competitive rates, says a company release.

The timings for Hong Kong and Philippines will be the same as Singapore, whereas Thailand and Indonesia will be an hour before Singapore and Japan an hour after Singapore.

According to the release, besides the programmes being aired at a time convenient to viewers, the entertainement channel will have a flexible program schedule to cater to the preferences of viewers in these countries.

Besides the entertainment feed, the channel will also air three news bulletins every day, Hindi pop and film music based programs, Bollywood based programs and local programs.

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories