India-Pak ODI takes pride of place in ratings heap
The last match in the India Pakistan one day series took no prisoners. Tam data C&S 4+ for the period 21-27 March shows that Ten Sports and DD's coverage took the number one and number two positions respectively.

EC considers pre-censoring political ads
EC has submitted it wants a sort of pre-censorship whereby any material to be aired has to be cleared in advance.

10-day clearance period for ads a no-no: parties

Offensive ads: EC seeks time till Thursday

Toby Gabriner is Carat Interactive's COO
Carat Interactive has announced that Toby Gabriner is its new chief operating officer (COO). In this role Gabriner will oversee all the agency services as well as play a key role in contributing to the overall strategy and direction of the agency.

Euro RSCG Worldwide launches new global brand
As part of its goal to become the world's leading integrated marketing communications company Euro RSCG Worldwide has announced the formation of Euro RSCG 4D.

Subway, Yahoo split TV screens in new ad campaigns
In a new move to make TV commercials more interesting, two big advertisers, Subway Restaurants and Yahoo, are introducing ads in the US in which stories will be told by splitting the television screen in half vertically.

AOL UK launches £20m ad campaign for new product
AOL UK has announced the launch of its £20 million multimedia advertising campaign for the latest version of its online service, AOL 9.0. The product will launch today 5 April.

P&G's Pantene launches Hair Fall Control shampoo
Procter & Gamble's hair care brand Pantene has launched Pantene Hair Fall Control. The product for women is designed to fight the menace of hair fall.

DD Sahyadri rakes in Rs 250 m in FY04
The Marathi channel from the DD fold has earned Rs 250 million in the fiscal just ended, up Rs 50 million from FY 2002-03.

CTam studies TV viewing behaviour in US
Advanced technologies are making the early-adopters happy but most US consumers still like the plain old TV. Appointment viewing is still very important.

TV Ratings
Top 10 Programmes (21 March 2004 to 27 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21 March 2004 to 27 March 2004)
Ten Sports
DD1
Star Plus
Sony
Sun TV
Source: www.indiantelevision.com