Euro RSCG 4D was created by the merging of existing Euro RSCG marketing services and Euro RSCG interaction companies with the new agencies that joined Euro RSCG during the September Havas reorganisation, such as Euro RSCG Skybridge, EHS Brann, Brann Worldwide, and NRS.

A company release informs that as a result of this integration Euro RSCG 4D will be the world's largest direct and digital network, with a depth of expertise in professional marketing and data. Euro RSCG 4D will be led by its CEO George Gallate. He is an executive VP of Euro RSCG Worldwide and the current global CEO of Euro RSCG Interaction.

Gallate will be responsible for the promotional leadership and development of Euro RSCG's marketing services capabilities as well as client business development. The New York headquarteerd Euro RSCG 4D will integrate all the agency's global marketing services capabilities into four broad strategic service offerings.

They are Direct (CRM, DRTV, direct marketing), Digital (interactive), Drive (promotion, event, retail, channel, design, merchandising and brand experience), and Data (modeling and analysis). Euro RSCG 4D will have over 700 clients. The key ones include Intel, Peugeot and Citigroup. The Euro RSCG 4D brand will combine 118 offices, 45 businesses, 42 countries, and be made up of over 5,000 employees.

Euro RSCG Worldwide chairman, CEO Jim Heekin added, "The decision to create Euro RSCG 4D is consistent with our commitment to present clients with Creative Business Ideas. These are transformational ideas that will drive profitable business growth. Reorganising our company over the last 24 months into fully integrated 'Power of One' local organisations was the first step in facilitating this goal.

"Launching Euro RSCG 4D as a truly integrated global marketing services network is the logical next step. It will not only make it easier to create and execute impactful integrated marketing programmes, it will also make us easier for clients to buy locally, regionally and globally. "

Gallate added, "This change is the result of client demand. They want more effective integration of their brand messaging, but they also need more accountability in their marketing communication. It's about delivering the right message, to the right people, in the right place, and at the right time-to drive profitable growth. To accomplish that we must offer clients a full spectrum of marketing apabilities both online and offline.

"We are uniquely resourced to deliver this. Euro RSCG 4D is a 'best of breed' agency that will apply a customer and ROI-focused approach to accountable marketing programmes. By aligning under the Euro RSCG 4D name, we give clarity to our network brand while continuing to leverage the equity of the most recognized, individual brands in their discipline. We have a strong and successful history in direct and digital marketing, working for many of the world's leading brands, a strength in promotional marketing, a data operation that integrates our capability and provides an accountable marketing platform."