Television

CTam studies TV viewing behaviour in US

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/30/Untitled-1_9.jpg?itok=t3vM-DEb

MUMBAI: Advanced technologies are making the early-adopters happy but most US consumers still like the plain old TV. Appointment viewing is still very important.



This year colour TV marks its 50th birthday and America's Cable & Telecommunications Association for Marketing (CTam) has come up with a report that attempts to clear up the hazy and sometimes contradictory picture of today's media consumer.



The organisation and its research partner Lieberman Research Worldwide, have unveiled the first in a series of carefully-controlled looks at how US consumers watch TV and use new media. The aim was to set the stage for tracking and predicting changes in behaviour over the coming years.



The study Tracking the Evolving Use of Television and Its Content is positioning itself as an unbiased "screen grab designed to answer some of the most critical questions facing the cable business, as it wrestles with providing both traditional and new media services and content. A total of 1201 interviews were conducted from November - December.



When asked about all the TV-related activities they engaged in the previous night, 57 per cent reported having watched the scheduled TV programmes. Going online is the second most frequent activity (22 per cent). Consumers are also watching pre-recorded DVDs and videos. Around one in ten people surveyed engaged in each of these activities. Viewers still have favourites - and sit down to watch them at appointed times. 64 per cent of the viewers said that they knew what programme they were going to watch when they turned on the TV.



Viewers also stick with their favourite show. 53 per cent said that they preferred watching one show and not change the channel while the programme is on. However at the same time viewers like having more choice. They do check out and stay with new channels. Even though viewers report watching favourite channels most often, 50 per cent indicated that they had watched a new channel in the past year. One third said that they adopted two or more new television channels in the past year, while 17 per cent added one.



Another important issue relates to high definition television (HDTV). 45 per cent said that they were very or somewhat familiar with high-definition television. Two in 10 viewers say they'd like to buy an HD television set, and the majority of those expect to get their HDTV reception from cable (56 per cent) vs satellite TV (25 per cent), or local stations (nine per cent). 60 per cent of likely HDTV buyers are men. But the next wave of high-speed Internet customers includes more women (57 per cent) than men (43 per cent).



On the technology front, the interactive programming guide (IPG) is growing in importance. 46 per cent of viewers in digital cable and satellite homes think that it makes it easy to find something to watch. Adults 18-34, particularly the women are very positive about the IPG experience.



The benchmark wave of the study employed the methodology of talking to consumers about their most immediate, "last viewing" experiences. This led to in-depth insights into the complex relationship people have with both their TVs and the advanced technology-based services now coming to market.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/23/zee-tamil-sare-gama.jpg?itok=Vd5vu3RX
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/Nivedita-Oak.jpg?itok=75PAewjb
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories