1 April 2004 Newsletter Subscription Email this Page Volume 10 - Issue No: 20












AdEx Analysis






Least % of cut ads during Samsung Cup ODIs
 Percentage of cut ads was least during Indo-Pak Samsung Cup when compared to the TVS Cup & VB Series

Headlines
AP court pol ads order: Govt moves SC
Government appeal contends view taken by Andhra High Court on political ads 'unsustainable'.
Government move puts spanner in IBF plans

Maximize tags Titan watches planning AoR
the agency has bagged another prestigious account, the planning AoR of watch major Titan, which becomes effective from 1 April 2004.

Branded content mkt sky rockets from £5 -£22 in 1 yr
Major US entertainment companies such as Disney, Electronic Arts and Viacom have identified branded-content as a potentially valuable revenue stream. The figures say it all.

Time to launch women's magazine 'All You'
Time chairman and CEO Ann Moore was quoted in a company release saying, " Our target reader is self-reliant and down-to-earth with realistic expectations.


Reebok's deal with Nickelodeon for KCAs
The KCAs hosted this year by Shrek 2 co-stars Cameron Diaz and Mike Meyers will air live on 3 April on Nickelodeon US.

Rediff, Yahoo to boost online shopping together
Rediff.com India and Yahoo! India, have joined hands promote online shopping and mobile content across both portals.

TV Ratings
Top 10 Programmes (14 March 2004 to 21 March 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14 March 2004 to 21 March 2004)
Star Plus
Ten Sports
DD1
Sony
Sun TV


Source: www.indiantelevision.com
Today's Newsbreakers.......India
Maximize bags strategic planning duty from Titan
AmEx retains MindShare to handle media buying
Centre gets scandalised by Slander
A picture of you
Getting the timing right
Nirma's P&G tie-up flops
P&G may raise the bar in detergent battle
Source: The Economic Timesc & Brand Equity (Print Ed)
   
Cadbury Hopes To Savour Sales Recovery In A Month
Centre Moves SC For Ban On Poll Ads On TV
HLL Adds New Range To Ice Cream Portfolio
Many Feel Cable Act Is Obsolete
Rediff, Yahoo In Pact
  Source: The Finanicial express
   
Gujarat heats up as publications devise competitive strategies
Maximize bags Rs 20-25-crore strategic planning business of Titan
Source: Agencyfaqs.com
Centre moves apex court on poll ads
Source: Business Standard
 
Rediffusion makes its mark in Lanka
Music retailer Planet M plans more outlets
Cadbury claims sales pick-up
Kwality Wall's prices slashed
Liril to sport new colour with Orange Fresh
Coca-Cola announces new Sunfill variants
Rediff.com, Yahoo! India ally to expand reach
Source: The Hindu Business Line
 
Court upholds removal of advertisements on signboards
Source: The Hindu
 
Cricket: Wonder drug for advertisers
Source: The Times of India
 
Atal sends TV ad skirmish to apex court
Source: Telegraph
International News
Challenge To Tv Product Placement Challenged
Kraft Opens Regional Reviews For Media Buying
Havas To Trademark 'Euro Rscg Worldwide 4d
Source: Ad Age
 
Study: Women Prefer Humorous Ads
Toys "R" Us Puts $120 Mil. Account in Play
In Midst of Review, Circuit City Hires CMO
McCann Picks Up USA Today
Source: AD week
 
ABSOLUT Launches Level Vodka
Source:BUSINESS WIRE
 
Advertising.com Optimization Tool Delivers Brand Impact, Cost Reductions
Forbes.com Launches Ad Campaign
Source: Media Post
 
Better Online Advertising Boosts Yahoo!
Source:Forbes
 
GMA Urges Tougher Nutrition Guidelines
Source:Brand week.com
 
Investorswarn WPP about pay vote
Source:Guardian
 
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