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Though the outcome of the case is not known as of yet, but the
IBF wants to be prepared for the show if it's allowed on TV.
According to IBF, it has set up three regional sub-committees in
Chennai, Delhi and Mumbai to screen political ads before they are
accepted and aired by member-broadcasters.
The Chennai panel consists of representatives from organisations
like Asianet, Sun TV, Enadu and Vijay TV, while the Mumbai counterparts
has the likes of Star India, Sony Entertainment TV India, MTV India,
Zee Telefilms and Radio Mid-day. The Delhi committee has representation
from the likes of Discovery, NDTV and Aaj Tak.
The rationale behind setting up these regional panels is to see
that nothing politically controversial gets through on TV channels.
But keeping in mind the urgency, the panels have also been directed
to clear submissions within 24 hours.
However, all this would depend on the view that the SC would take
on the issue of political advertising in the electronic medium in
the wake of a petition filed by information and broadcasting ministry
challenging an Andhra high court order earlier this month.
Also Read:
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moves SC against Andhra HC order on political ads
Court
ruling on political ads may be contested
IBF
targets surrogate political ads
IBF
says 'no', govt. 'can't', EC mum
Poll
ads: EC lobs ball back to I&B min
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