Reebok's deal with Nickelodeon for KCAs

MUMBAI: New gear from Reebok's Kids and Classic collections will be in the hands of Hollywood stars at the 17th Annual Nickelodeon Kids' Choice Awards (KCAs). The KCAs hosted this year by Shrek 2 co-stars Cameron Diaz and Mike Meyers will air live on 3 April on Nickelodeon US.

A company release informs that Reebok is an associate sponsor of the KCAs and will also be featured in the Distinctive Assets Gift Lounge where presenters, nominees and celebrities receive gifts for participating in the awards show.

Reebok will have a presence throughout the show and will host an interactive ad with a kid-friendly game component on Reebok will also be present at the KCAs after-party where all 2,500 audience members will be able to enjoy themselves and play various games. The after-party will feature a Reebok basketball Jump Shot game as well as a soccer Kick-Off station.

Movie stars who will present awards include comedian Adam Sandler 50 First Dates, action hero Hugh Jackman Van Helsing, Spierman Tobey Maguire and Spiderman's love interest Kirsten Dunst. The KCAs will be seen in more than 281.5 million households in 162 territories worldwide.

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